Social Influence Flashcards
what are the three types of conformity
internalisation, identification and compliance
what is internalisation?
private and public acceptance of group norms
what is identification
change behaviour to be part of a group because you value the them but maybe change privately
what is compliance
you ‘go along’ with the group publicly but privately don’t conform
what is ISI
informational social influence - you conform due to the need to be right
what is NSI
normative social influence - conforming due to the need to be liked
what is research support for NSI
when the answers were written down and there wasn’t pressure in Asch’s study conformity decreased to 12.5%
what are individual differences on NSI
some people don’t care about being liked (nAffiliators) and instead want to relate to others
what was Asch’s baseline procedure
123 American Males judged line lengths. confederates gave deliberately wrong answers
what were Asch’s findings
naive ppts conformed on 36.8% of the trials. 25% never conformed
what were Asch’s variations
groups size, unanimity, task difficulty
findings from group size
asch varied group size from two to 16 and conformity increased
what is what is agentic state
acting as an agent of another person
what is autonomous state
free to act according to conscience
what are binding factors
allow an individual to ignore the damaging effects of their obedient behaviour which reduces moral strain
