Social Influence Flashcards
What is the type of conformity where you agree externally but keep your opinions?
Compliance
What is the type of conformity where your opinions change a little but only with the group?
Identification
What is the type of conformity where your opinions actually change?
Internalisation
what is meant by ISI?
Informational social influence - want to be correct
what is meant by NSI?
Normative social influence - want to be liked
How many people in Ach’s study conformed at least once? ISI or NSI?
32% NSI
How did group size affect conformity?
only up to 3 had an impact of conformity. increased to 33%
How did unanimity affect conformity?
if 1 disagrees, conformity drops to 5.5%
How does task difficulty affect conformity?
switches to ISI
AO3 points on Asch
lacked mundane realism, lab experiment
only men, not generalisable
Who did the experiment on conforming to social roles?
Zimbardo - standford prison
positives of Zimbardo?
randomly selected/assigned roles (shows behaviour was actually down to role)
negatives of Zimbardo?
lacked mundane realism
only white american men
had to be cut short as bad mental health
who did the experiment into obedience? what was it?
Milgrim - electric shock study
what were the findings of milgrims study?
every participant gave shock up to 300V
65% gave the highest shock 450V
negatives of milgrims study?
lacks mundane realism
only white American men
can cause stress and harm
positives of milgrims study?
standardised procedure
provides good evidence into social psychology - nazis
what is the definition of agentic state?
feel no personal responsibility for our behaviour. Start in autonomous state and shift
what is the definition of legitimacy of authority?
more likely to obey to people who have authority over us, higher up the social hierarchy
what were the situational variables with milgrims study? which was the most important?
uniform - most important dropped to 20%
proximity - phone dropped to 20.5%
location - dropped to 47.5%
definition of authoritarian personality
see society as weak so need a strong leader
extreme respect for authority
where does the authoritarian personality originate from?
harsh parenting, strict
how do we measure authoritarian personality?
F - Scale
Elm and Milgram’s study
milgrims obedient participants scored higher on the F - Scale in a questionnaire