Social Influence Flashcards
What is the type of conformity where you agree externally but keep your opinions?
Compliance
What is the type of conformity where your opinions change a little but only with the group?
Identification
What is the type of conformity where your opinions actually change?
Internalisation
what is meant by ISI?
Informational social influence - want to be correct
what is meant by NSI?
Normative social influence - want to be liked
How many people in Ach’s study conformed at least once? ISI or NSI?
32% NSI
How did group size affect conformity?
only up to 3 had an impact of conformity. increased to 33%
How did unanimity affect conformity?
if 1 disagrees, conformity drops to 5.5%
How does task difficulty affect conformity?
switches to ISI
AO3 points on Asch
lacked mundane realism, lab experiment
only men, not generalisable
Who did the experiment on conforming to social roles?
Zimbardo - standford prison
positives of Zimbardo?
randomly selected/assigned roles (shows behaviour was actually down to role)
negatives of Zimbardo?
lacked mundane realism
only white american men
had to be cut short as bad mental health
who did the experiment into obedience? what was it?
Milgrim - electric shock study
what were the findings of milgrims study?
every participant gave shock up to 300V
65% gave the highest shock 450V