Social Influence

Question 1

Conformity A01

Answer 1

-A change in a person’s behaviour or opinions as a result of real or imagined pressures
from a person or group of people

Types of conformity

1. Compliance
2. Identification
3. Internalisation

-Asch:

• Solomon Asch (1951)
• 123 all male sample
• Confederates – gave incorrect answer when matching lines
• Naïve pp – Asked after confederates to see if they would conform

Findings:

• Naïve pp agreed with confederates’ incorrect answers 36.8% of the time
• 25% of participants never gave the wrong answer

Variables investigated by Asch

1. Group size
2. Unanimity
3. Task Difficulty

Question 2

Conformity to Social roles summary