social influence Flashcards
when did Asch’s study take place
1951 and 1956
what are the 3 things Asch’s study lacks in the case of generalise ability
temporal validity
androcentric (123)
ethnocentric Swarthmore college Pennsylvania
what is a participant issue with Asch’s study
all male students
what is a strength of reliability in Asch’s study?
standardised procedures
what is are the examples of Standardised procedures in Asch’s study?
confederates answered 12/18 questions wrong
real pt sat 6th in a row of 7
there we 6 confederates
Pt’s were told it was a test of perception
How is the research from Asch’s study practically applied to real life?
Jurors are now warned of conformity so they don’t feel social pressure when they make their own decisions
when did Zimbardo’s study take place
1973
where did the Zimbardo study take place
Stanford university
what are the 2 things Asch’s study lacks in the case of generalise ability
Temporal validity
androcentric (21 males)
what are the examples of standard procedures in Zimbardo’s study
arrested from homes
guards uniform: reflective sunglasses and baton
prisoners made to where smocks
prisoners had no name and referred to as a number
why does Zimbardo’s study lack ecological validity?
the time proposed to be taken for the study was only 2 weeks
the prison was an artificial environment therefore not as an extreme situation
what type of validity does the Zimbardo study have?
internal
how can zimbardo’s research be practically applied
shows that behaviour is due to the situation no the individual
some psychologists argued that behaviour in prisons is due to the bad people inside it
Zimbardo showed that when a person is deindividualized (number instead of name) they act in a different way to them selves and have less control (stereotype)
so people can act in more aggressive ways
e.g. guards becoming mentally abusive to prisoners
when did milgram’s study take place
1965
where did the original study take place in the milgram study
Yale university
where were the sample of people in the milgram study from
New Haven
how old were the people in the milgram study
20-50
what are the 3 variables in the milgram study
no uniform
location
proximity
what were the 3 sub variables and % obedience’s of proximity in the milgram study
learner in the same room 40%
examiner leaving the room 20%
holding down the hand 30%
what was the percentage of obedience of changing the location of the study in milgrams study
48%
yale to run down office
what was the percentage of obedience for no uniform in the milgram study
20%
no lab coat normal clothes
what were the 3 variables in Asch’s study?
difficulty of task
size of majority
unanimity
what were the percentages of conformity for different sizes of majority in the Asch study?
1 confederates 3%
3 confederates 33%
4 confederates 35% optimum
to many confederates lead to a decrease in conformity due to demand characteristics
what are the 2 explanations of conformity
NSI and ISI
who’s research supports both explanations of conformity
Asch’s