Social Influence Flashcards
What is conformity? (SI)
Yielding to group pressure (majority)
What is the other name for conformity? (SI)
Majority influence
What happens when conformity takes place? (SI)
Someone’s behaviour and/or beliefs are influenced by a larger group of people.
What is the weakest form of conformity? (SI)
Compliance
What is compliance? (SI)
When an individual changes their behaviour in public, but not in private. (About getting a favourable reaction from others)
What is the middle level of conformity? (SI)
Identification
What is identification? (SI)
When an individual changes their behaviour in public in an effort to be accepted by a group they want to be in.
What is the highest level of conformity? (SI)
Internalisation
What is internalisation? (SI)
When an individual changes their behaviour or view to that of others in the group, in public and in private.
What are the types of conformity? (SI)
Compliance, identification and internalisation
What are the explanations of conformity? (SI)
ISI and NSI
What is ISI?
Information social influence – desire to be right
When is ISI most likely to occur?
Unfamiliar/ambiguous situations, Where there is apparently an expert present
Describe how the Jenness jelly bean study supports ISI.
Individuals privately estimated number of beans in the jar, then had a group discussion with a group estimate, then made a second private estimate. Second estimates moved closer to the group estimate suggesting ISI (can’t be NSI as second estimate was private).
What is Normative social influence?
Desire to be liked/accepted by a group
Which famous study demonstrated the existence of NSI?
Asch lines study
What was Asch’s sample? (SI)
123 American male student volunteers
What are the issues with Asch’s sample? (SI)
Small, ethnocentric, androcentric, volunteer type
What was Asch’s procedure? (SI)
Group of 7-9 confederates, 1 participant, Match a standard line to A,B or C, 12/18 trials were critical, Real participant answered second last or last, Task was unambiguous (mistake baseline was 0.7%)
How many participants conformed at least once in Asch’s study (%)? (SI)
75%
What was the overall % for conformity across all trials in Asch’s study? (SI)
36.8% (37%)
In the control group of Asch’s study how many participants never conformed (%)? (SI)
95%
What were the post interview findings of Asch’s study? (SI)
Participants reported conforming out of a desire to not be rejected (NSI)
Name the three factors Asch showed effected conformity. (SI)
Group size, unanimity, task difficulty