Social Influence Flashcards
Conformity definition
Influence of larger group over a smaller group/ individual resulting in behavioural change due to pressure of social roles
Asch Experiment
Line experiment- comparison lines
Confederates gave wrong answer
75% confirmed at least once
Strengths of Asch
Good external reliability as can be replicated
Weakness of Asch
Conducted in a lab so has low mundane realism
1956- generally more conformity anyway
Demand characteristics from confederates
Informational social influence
Conforming to be correct / right answer
Normative social influence
Conform to fit it and not be seen as separate from the group
Compliance
Change publicly but not privately
Internalisation
Both public and private views change
Identification
Conforming due to the pressures of a social role either publicly or privately
Factors affecting conformity
Task difficulty
Unanimity
Group size
Conformity to social roles = Stanford Prison experiment
Zimbardo
12 prisoners and 12 guards
Guards abused power and prisoners neeeded earth release
When did the SPE end
after 6 days
Weakness of Zimbardo
Low internal validity due to Zimbardo taking part- researcher bias
Unethical due to abuse and deception
Strengths of Zimbardo
Demonstrated how easy it is to conform to social roles
Control over key variables
Obedience definition
How likely someone is to comply to an order, statement or request
