SOCIAL INF AND SOCIAL CHANGE Flashcards
who found research support for normative influences/
nolan et al
what did nolan et al do?
hung msgs on cali doors abt energy consumption, one referring to other people and another not
what were nolan et al’s findings?
significant energy decrease for those w msgs abt others
how is nolan et al’s research a strength of social inf?
shows conformity can lead to social change due to NSI
minority influence can be seen as only…
indirectly effective
who argues that minority influence is most likely to be indirect and delayed?
nemeth
nemeth argues that…
social change happens slowly and that minority influence is indirect and delayed
why is minority influence indirect and delayed?
because minority focuses on matters related to issues and not the issue itself
why is minority influence being ineffective a limitation?
shows effects of MI are fragile and role in social influence is limited
who disagrees with the role of deeper processing found by moscovici?
mackie
what does mackie say about majority influence?
says that it could create deeper processing if their views are not shared
why would not sharing majority view lead to deeper processing?
because we like the believe that people think the same as us, so if we think differently to majority we think about their arguments
mackie’s research…
challenges a central element of minority influence, reduces its credibility
who found barriers to social change?
bashir et al
what did bashir et al find?
people resist social change due to negative labels that come with minority influence
