MINORITY INFLUENCE Flashcards
who found research to support consistency?
Moscovici et al
what did Moscovici find?
he found that a consistent minority opinion had a greater effect on people than an inconsistent opinion
what did Moscovici do?
a colour perception test with green and blue slides
how many people were confederates out of these 6 ppts?
2
what were the three conditions in Moscovici’s experiment?
consistent 2 confederates consistently said slides were green
inconsistent mix and matched answer
control where there was no confederates
in the first consistent condition what was the %of people agreeing with minority ( minority influence)?
8.2%
in the second inconsistent condition, what % agreed with the minority?
only 1.25%
how can Moscovici point be counteracted?
had a bias sample of American females
lacks population validity and generalisability
who support Moscovici’spoint?
Wood et al
what did Wood et al do?
meta-analysis of studies were minority was influential, so consistency is a major factor in social influence
who found research support for deeper thought?
Martinet al
what did Martin et al do?
had ppts measure their support for a particular message
two conditions
hear conflicting statement
measure support again
what were the conditions that ppts were subject to in Martin et al’s study?
heard majority disagree with statement
heard minority disagree with statement
what did the people in the second condition do?
less willing to change their point, still agree with initial statement
what does Martin et al’s study suggest?
suggests that minority view in deeply processed and has more enduring, long lasting effect
