social impact theory Flashcards
1
Q
what is social impact theory ?
A
social impact theory proposes that three factors determine how likely a person is to be obedient to a source. these three factors are: strength, number and immediacy.
2
Q
what supporting evidence is there for this theory ?
A
milgram/latane’s variations
3
Q
define target
A
the person being influenced
4
Q
define source
A
the person doing the influencing
5
Q
what is the multiplicative effect ?
A
it explains how increasing strength, immediacy and number of sources can significantly increase social impact (obedience)
6
Q
what is the divisional effect ?
A
social impact (obedience) is reduced if there are more targets than sources
