social impact theory Flashcards
who created SIT and when
Latane 1980
what is SIT an alternative theory to
agency theory
alternative theory to explain obedience
what are the 3 social forces
strength
immediacy
number
strength
the amount of power/ how important you believe the person influencing you is
immediacy
how close to the group you are at the time of the influence attempt
number
the higher the number of people putting pressure on you to do something, means they will have more social force
sources
people who provide the influence
targets
those who are influenced
equation for SIT
impact of the target = (SIN) or strength x immediacy x number
social forces
pressures from other people
what is influence from other people a result of
social forces
psychosocial law - ‘Light Bulb Effect’
social influence increases with growing number but at a decreasing rate
the multiplier effect
conformity will increase with strength, impact and number
SIT in relation to obedience
can apply to obedience but isn’t specifically about obedience
what doesn’t SIT account for
individual differences such as a situation or personality
