questionnaires and interviews Flashcards
how do questionnaires and interviews gather information
by asking questions
closed questions
require one clear - cut answer
what type of data do closed questions produce
quantitative data
open ended questions
give participants freedom in their answer
what type of data do open ended questions produce
qualitative
what is the procedure that all interviews require
direct verbal questioning
what other data do face to face interviews allow the interviewer to collect
non verbal behaviour - such as body language
what ways can interviews be recorded
tape recorded or video recorded
what is an interview schedule similar to
standardised procedure
what does an interview schedule tell the researcher
order of questioning, time allowance for each question and instructions on follow up questions
what do structured interviews include
fixed, pre-determined closed questions
what do semi-structured interviews include
contain guidelines for questions
what do unstructured interviews include
no fixed questions or ways of answering
may contain a topic area for discussion
positives of a structured interview
easy to compare the results of participants
easily repeatable
what type of data do questionnaires collect
self report data
both qualitative and quantitative
what can questionnaires be thought of as
a written interview
how can questionnaires be distributed
via postal service, email or handed out in person
what does a pilot questionnaire do
it is given to a small sample
so the researcher can check if the questions are clear and participants can understand what they ask
what should the language of the questionnaire be
appropriate to the vocabulary of the group being studied
positives of questionnaires
cheap
quick
efficient
large amount of information collected from a large group of people
negatives of questionnaires
respondents may lie due to social desirability
how can questionnaires try and reduce the impact of lying on their results
include a lie scale
how does a lie scale work
questions designed to assess how truthful the participant has been in their responses
if the participant scores highly on these questions, it assumes there is social desirability in the data presented
