Social impact theory Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

What is the multiplication effect?

A

The impact of strength, number and immdiacy when multiplied together has a greater impact on someone than one individual factor alone.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is the psychsocial law?

A

-Each person added to a situation increases the impact on the target but for each person added they have less impact on the target.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is social impact theory?

A

The more number, strength and immedicy, the more likely someone is to obey an authority figure.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the strengths of the social impact theory study (Milgram, Bickham and Berkowitz).

A

-Is a field experiment so it has high ecological validity, a naturalistic setting and can account for real life.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the weaknesses of the social impact theory study (Milgram, Bickham and Berkowitz).

A

-It is not in a controlled and standerdised setting.
-No informed consent.
-Low mundane realism(not a likely situation to see).
-Theory only accounts for three factors which can impact obedience.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

How did Milgram, Bickham and Berkowitz investigate social impact theory?

A

-Had between 1 and 15confederates stand in a street and look up at the 6th floor of a building.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

How many people obeyed in the study with 1 confederate?

A

42%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

How many people obeyed in the study with 15 confederates?

A

86%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What factors does the study of social impact theory demonstrate?

A

-Number
-Psychosocial law

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What is the source?

A

The person giving the order (authority figure).

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is the target?

A

Person receiving the order.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is the divisional effect?

A

-The more targets to impact the less strength the source will have (strength is divided by the number of targets).

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is strength?

A

How much power you believe the person influencing you has (legitiamate authority will have more strength)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is immediacy?

A

-How recent the order was.
-How close the source is to the target.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is number?

A

-The more people putting pressure on you the more social impact they will have on you.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are the weaknesses of social impact theory?

A

Doesn’t account for all factors which can effect obedience.
-Ignores individual differences such as authoritian personality.

17
Q

How is social impact theory useful?

A

-Can understand things such as the holocaust and the mai li massacre (why soilders followed orders).

18
Q

What other theories can explain obedience other than social impact theory?

A

-Agency theror shows how obedience happens in the 4 stages.
-Social impact theory doesn’t take into account more factors which makes it less credieble.

19
Q

What evidence conflicts social impact theory?

A

-Mullen(1985):
-Conducted meta analysis about sources immediacy and strength.
-Concluded strength and immediacy were weak and lacked consistancy.

20
Q

What evidence supports social impact theory?

A

-Milgram’s variations :
7-shows how immediacy effects obedience
-10 and 13 shows how strength effects obedience.
-Milgram, Bickham and Berkowitz:
Confederates looking up at sixth floor and shows number and psychosocial law.