Social Identity Theory - Tajfel and Turner, (1979) Flashcards
Social identity theory
Strong desire to belongDerive from self esteem through group membership and acceptance by others
What’s social behaviour driven by
Motivation to maintain positive sense of self as a valued member of society
Social categorisation
Sorting people into groupIn group = belongingOut group = compromises anyone not in ingroupExistence of outgroup causes prejudice
Social identification
See yourself as belonging to the groupOutwards changes = altering behaviour to fit with group normsInward changes = change to self concept as new social identity forms
Social comparisons
To engineer positive social comparison you say nice things about ur group bad things about out groupIngroup is seen as superior and outgroup inferior
Positive distinctiveness
Desire to see in group as betterDifferences between groups are emphasised and similarities are minimised
Cognitive process may lead to
Prejudice = perception of out group as inferiorDiscrimination = treating out group member different based on unfavourable views of group
Strength
TajfelTold boys which other behaved like them (which chose same painting)Boys gave points later to each otherMore points given to ingroupOutgroup points maximised even if it reduced total for ingroupSocial categorisation is sufficient to trigger in group favouritism and discrimination against out group
CA
Privately allocating points lacks mundane realismDiscrimination isnt this covalentWe are less discriminatory in real life = social consequences
Weakness
WetherellReplicated TajfelNew zealandPolynesian children more generous than white SIT is ethnocentric
Application
Fein and spencer 1997Manipulated students self esteemLow self-esteem rated jewish job applicants less than italian applicantSelf esteem raised and reduced jewish prejudicePrejudice can be reduced by implementing policies targeting low self esteem