Factors Affecting Prejudice - Situation and Culture Flashcards
Situational factors affecting prejudice
Social normsCompetition and resource stress
Social norms
SIT (follow in-group norms to avoid rejection and lower self esteem)Cantril - group identity central formation of prejudice, are increase group frame of referenceMinard - white black miners friendly below ground, but negative views above ground (depends if they identify with miners or race group)
Competition and resource sress
RCT (compete for limited resources)Esses -> resource stress occurs when people believe commodities are limitedPrejudice arises if in-group members see themselves in direct competition. Heightened if situation is seen as zero-sum
Culture factors affecting prejudice
The norm of intoleranceThe norm of fairness
The norm of intolerance
Promotes prejudice and discriminationBaldwin suggests all cultured are ethnocentric to some extentBenevolent intolerance - ingroups behave positively towards outgroups to support lower status but still prejudiceSome cultures accept and encourage outward expression of -rejudice
The norm of fairness
Can reduce prejudice and discriminationSome cultures concerned with fairness over competitionWetherell replicated Tajfel’s minimal group experiment - immigrant Polynesian children more generous than white classmates
Situation strength
Akrami et alManipulated social normsSome participants heard confederate express that discrimination of women is no longer a problem in SwedenSexism levels lower for group who heard this than those who did not
CA of strength in situation
Although mean levels of prejudice differed between experimental and control groupsAkrami report that personality variables has influence
Situation application
Essess suggest targeting zero-sum beliefs that lead to prejudice against immigrants have effective strategyHigh SDO participants created negative attitudes
Culture strength
OrpenFound Fscale scores were not significantly correlated with prejudice in group of white south african participantsMeasures of social conformity, susceptibility to cultural pressure and adherence to cultural norms correlated significantly with prejudice to black south africansConformity to cultural norms may be critical determinant of intolerant attitudes towards specific outgroups
CA of culture
Participants were 16 year old school childrenHave stronger desire to fit in with social group