Questionnaire Design Flashcards
1
Q
Strengths of a questionnaire
A
shows what people think and feeleasily replicatedrespondents feel anonymous
2
Q
Weakness of a questionnaire
A
social desirability biaspossible biased sample
3
Q
Strengths of closed-ended questions
A
quantitativeeasily to analyse (draw simple conclusion)answers more objective (interpreted same way by different researcher)
4
Q
Weakness of closed-ended questions
A
lack validity, cannot express own feelings oversimplifies reality
5
Q
Strengths of open-ended questions
A
rich detail of behaviourunexpected results (doesn’t close off unusual answers)
6
Q
Weakness of open-ended questions
A
harder to draw conclusionsinterpretation is subjective
7
Q
Ranked scale strengths
A
objectivequantitative data
8
Q
weaknesses of the ranked scale
A
response setsocial desirability bias
