Social/E-commerce Flashcards
What is Social Commerce?
The use of social media platforms for buying and selling products/services, allowing transactions directly within apps like Facebook, Instagram, TikTok, and Pinterest.
Name some key features of Social Commerce
- In-app shopping (Buy directly via TikTok Shop)
- Shoppable posts & ads (Clickable product tags in posts)
- Live shopping (Real-time sales via TikTok live)
- Social media marketplaces (Built-in buying & selling platforms like Facebook Marketplace.)
What are the benefits of Social Commerce for consumeers
Convenience – Buy products without switching apps
Informed decisions – Access reviews & influencer endorsements
Cost savings – Exposure to special promotions & flash sales
Better support – Instant messaging for queries
What are the benefits of Social Commerce for retailers
- Wider reach & brand awareness
- Higher customer engagement through interactive content
What are some concerns and limitations of Social Commerce?
- Platform dependency – Algorithm & policy changes (e.g., US TikTok ban threats)
- Intense competition – Must adapt to changing trends
- Fake reviews & fraud – May damage brand trust
- Product quality & logistics issues – Unreliable delivery
What is Social Shopping?
A shopping experience that integrates social interactions, recommendations, and community engagement, allowing users to discover, discuss, and buy products through social media.
Name some features of Social Shopping
- Visual sharing – Photos/videos of experiences
- Online discussions – Product discussions & recommendations
What factors drive Social Shopping
- Large social media user base – Attracts advertisers.
- Friend & influencer recommendations – Easily accessible
- Real-time communication – Twitter, smartphones, chat apps
- Need for competition & customer satisfaction
What are the benefits of E-Commerce for consumers
- Availability – Shop 24/7
- Ubiquity – Access worldwide
- Real-time delivery – Instant access to digital goods
What are the benefits of E-Commerce for businesses
- Cost reduction – Lower operating costs than physical stores.
- Supply chain improvement – Faster inventory tracking & management
- Global reach – Sell products worldwide
- Always open – Online stores never close
What is L-Commerce? Give an example.
Location-based E-Commerce that personalizes services using location data.
Example: Google Maps Ads (local businesses pay to appear in search results)
What is C-Commerce? Give an example.
Businesses and individuals collaborating digitally to improve supply chains & services.
Example: Facebook Marketplace (peer-to-peer buying & selling)
What is M-Commerce? Give an example.
Buying & selling goods via mobile devices like smartphones & tablets.
Example: Shopee, Lazada (Mobile-first e-commerce platforms)
