Artificial Intelligence in E-Commerce Flashcards
How is AI used in e-Commerce?
AI in e-commerce involves using machine learning, automation, and data analysis to enhance shopping experiences and business operations.
KEYWORDS: machine learning, automation and data analysis
AI Characteristics
Learning and Understanding from Experience – AI improves by analyzing past data.
Handling Unclear Information – AI makes sense of incomplete or contradictory data.
Quick & Effective Adaptation – AI responds quickly and successfully to new situations.
Logical Reasoning & Problem-Solving – AI understands, infers, and makes rational decisions.
Applying Knowledge – AI uses what it knows to influence and interact with its environment.
Recognizing Priorities – AI evaluates and judges what matters most in a situation.
What Can AI Do?
- Personalization
- Efficiency and Automation
- Data Driven Insights
- Supply Chain Optimization
How does AI personalize e-Commerce
AI analyzes customer behavior and purchase history to offer tailored recommendations and targeted marketing.
How does AI improve efficiency in e-commerce
AI automates time consuming tasks like data entry and inventory management, allowing businesses to focus on strategic activities and improve efficiency.
How does AI help with data
AI uncovers patterns and trends, helping businesses make better decisions and improve efficiency.
How does AI help with supply chains
AI predicts demand, manages inventory, and improves logistics, reducing costs and waste.
How does AI make e-commerce better?
AI makes e-commerce easier, more intuitive, and efficient, automating tasks like customer service (e.g., AI chatbots).
Intelligent EC systems work autonomously and produces consistent work, saving time and money
Disadvantages of AI
High Costs: AI requires significant investment in development, integration, and maintenance.
Privacy and Security Risks: AI collects user data (browsing habits, purchase history), which can be vulnerable to breaches.
Cybersecurity Risks: AI systems can be hacked, manipulated, or experience data breaches, exposing sensitive information.
Lack of Human Touch: AI-driven chatbots and customer service lack empathy and nuanced problem-solving skills.
Customers may feel frustrated when dealing with automated responses instead of a real human.