Social Cognition And Attitudes Flashcards
Attitude
A psychological tendency that is expressed by evaluating a particular entity with favor or disfavor
Affective forecasting
Predicting how one will feel in the future after some event or decision
Automatic
A behavior or process has one or more of the following features: unintentional uncontroable occurring outside of conscious awareness and cognitively effiecent
Availability heuristic
A heuristic in which the frequency or likely hood of an event is evaluated based on how easily instances of it come to mind
Chameleon effect
The tendency for individuals to nonconsciously mimic the postures mannerisms facial expressions and other behaviors of ones interaction partners
Directional goals
The motivation to reach a particular outcome or judgement
Durabity bias
A bias in affective forecasting in which one overestimates for how long one will feel an emotion (positive or negotive ) after some event
Evaluative priming task
An implicit attitude task that asses the extent to which an attitude object is associated with a positive or negative valence by measuring the time it takes a person to label an adjective as good or bad after being presented with an attitude object
Explicit attitude
An attitude that is consciously held and can be reported on by the person holding the attitude
Heuristics
A mental shortcut or rule of thumb that reduced complex mental problems to more simple rule- based decisions
Hot cognition
The mental processes that are influenced by desires and feelings
Mom pact bias
A bias in affective forecasting in which one underestimates the strength or intensity of emotion one will experience after some event
Implicit association test
An implicit attitude task that assess a persons automatic associations between concepts by measuring the response times in paring the consecpts
Implicit attitude
An attitude that a person cannot verbly or overtly state
Implicit measures of attitudes
Measures of attitudes in which researchers infer the participants attitude rather than having the participant explicitly report it