Social Cognition

Question 1

Social Cognition

Answer 1

It involves the study of mental processes that
are involved in perceiving, remembering,
thinking about, and attending to the other
people in our social world.

Question 2

Attitudes

Answer 2

Definitions-
-Likes or dislikes
-Favorable or unfavorable evaluations of and reactions to objects, people or events

Components of Attitudes:
Cognitive component The opinion or belief segment of an attitude
Affective component is the emotional component of attitude
Behavioral Component is the intention to behave a certain way towards someone or something

Question 3

Attitude-Behavior Relationship

Answer 3

Attitude and behavior both affect one another.

Components that are involved between the relationship of Attitude and behavior are
-Attitude strength
-Direct experience
-Attitude specificity
-Awareness

Question 4

The Theory of Cognitive Dissonance
Cognitive Dissonance

Answer 4

Any incompatibility between two or more
attitudes or between behavior and attitudes. Individuals seek to reduce this gap, or “dissonance” (disruption or unpleasant tension)

Desire to reduce dissonance depends on
-Importance of elements creating dissonance
-Degree of individual influence over elements
-Rewards involved in dissonance

Question 5

Attitude Change

Answer 5

Elaboration Likelihood Model
Message : it is a dual process theory describing the change of attitudes, this model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.

The ELM proposes two major routes to persuasion: the central route and the peripheral route.

1) The central route: Message - elaboration(High) - Processing(Careful) - Attitude changes(Depending on the information)
2) The peripheral route: Message - elaboration(Low) - Processing(Not Careful) - Attitude changes(Depending on the Cues)

Question 6

Impression Formation

Answer 6

The process by which people form impressions of others that they have just met. It denotes how people use the mannerisms, appearance, and other factors to determine what a person is like on the whole.
-Primacy effect
-Stereotypes/schemas
-Self fulfilling prophecy