social change via minority influence

Question 1

what is drawing attention to issue

Answer 1

draw majorities attention to issue

Question 2

what is cognitive conflict

Answer 2

minority cause conflict between majorities beliefs and actions causing them to think deeply

Question 3

what is consistency of position

Answer 3

minorities tend to be more influential in social change if consistent

Question 4

what is the argumentation principle

Answer 4

if minority is willing to suffer they are more committed/serious

Question 5

what is the snowball effect

Answer 5

minority influence has small effect until its spread and a ‘tipping point’ leads to wide social change