minority influence Flashcards
who investigated minority influence
moscovici
how many pp were there
172 american females
how many pp in each group
6
how many naive pp
4
how many confederates
2
where were confederates sat
seat 1/4 OR 1/2
what was the study
pp were shown 36 blue slides and told to say wether blue or green
what % saw green when the confederates inconsistently did
1.25%
what % saw green when confederates consistently did
8.42%
what % saw green in control group with no confederates
0.25%
what is consistency
majority influence effective if there is stability over time
what is commitment
degree to which members of minority are dedicated to cause or activity
what is flexibility
willingness to be flexible and compromise