Social Change Processes

Question 1

What’s social change?

Answer 1

Change that happens in a society and not at individual level.

Question 2

how can minorities change position of members of majority?

3 points

Answer 2

Flexibility
Commitment
Consistent

Question 3

What’s the snowball effect?

Answer 3

Members of majority slowly convert to the majority but as minority grows is its size it attracts new members faster, until it grows so large that now its the majority.

Question 4

What’s social cryptoamnisia?

Answer 4

After societal change, individuals who help old view refuse to admit they held now unpopular view. They forget role of and do not give credit to minorities who changes society.

Question 5

What’s group member ship?

Answer 5

We are likely to have our views changed by a memeber of a in group so people we share similar characteristics to. Age gender etc.

Question 6

What conformity is used by minorities?

Answer 6

ISI, As they use reasoned arguments to convince members of majority leads to internalisation.

Question 7

A03 research for social change.

Answer 7

Mass et al, found heterosexual minority group were more able than a homosexual minority group to change opinions of heterosexual majority groups about importance on gay rights. As straight men had better success than gay men in convincing straight men this demonstrates the importance of group membership in minority influence.
Applied to real life.

Question 8

AO3 of social change.

Answer 8

Smoking in public places was common but changed due to legal changes and fines.