Social Change

Question 1

what are the 6 aspects to social change through minority influence?

Answer 1

drawing attention
consistency,commitment and flexibility
deeper processing
the augmentation principle
the snowball effect
social cryptomnesia

Question 2

what is social change?

Answer 2

occurs when whole societies rather than just individual,adopt new attitudes,beliefs and behaviours which become the “the norm”

Question 3

what is ‘drawing attention’?

Answer 3

bringing attention to the cause

Question 4

what is consistency, commitment and flexibility?

Answer 4

the factors that minorities use

Question 5

what is ‘deeper processing’?

Answer 5

we start to think more deeply about the cause and the process the facts about it

Question 6

what is the ‘augmentation principle’ ?

Answer 6

people will inconvenience or take risks themselves for the cause

Question 7

what is the ‘snowball effect’ ?

Answer 7

more and more people adopt the minority opinion at a greater rate and gradually the minority becomes the majority

Question 8

what is ‘social cryptomnesia’ ?

Answer 8

adopting the new norms and forgetting the old norms

Question 9

what does conformity research teach us about social change?

Answer 9

Asch found that conformity rates were lower when dissenting confederates was present amongst his ppts
this dissent has the power to create social change

Question 10

Example of conformity and social change:
environment and health campaigns often use conformity processes by appealing to ….. SOCIAL INFLUENCE and stating what other people are doing. Such as advertising recycling by showing others doing it correctly. This technique is know as…

Answer 10

NORMATIVE
SOCIAL NORM INVENTION

Question 11

what does obedience research teach us about social change?

Answer 11

zimbardo suggest that obedience can be used to create social change through a process of ….. commitment’. once a small instruction has been obeyed it is harder to reuse a bigger instruction. As such people ‘drift’ to new attitudes

Question 12

zimbardo suggest that obedience can be used be used to create social change, why might this be dangerous? (hint: refer to Milgram’s research)

Answer 12

In Milgram’s research, ppts were first instructed to ‘shock the learner’ at 15v and this gradually increased to an extremely dangerous level… people blindly obey.