Social Change

Question 1

What is social change?

Answer 1

The process by which whole societies adopt new attitudes, beliefs and ways of doing things e.g. gay rights

Question 2

How does gradual commitment lead to social change?

Answer 2

Once a small instruction is obeyed, it becomes more difficult to resist a bigger one.

Question 3

How does normative social influence create social change?

Answer 3

Provides information about what other people are doing

Question 4

Normative social influence: AO3?

Answer 4

Jessica Nolan’s experiment shows that conformity (majority influence) can lead to social change through normative social influence

Question 5

What is a counterpoint to AO3 normative social influence?

Answer 5

David Foxcroft’s experiment showed that using normative influence does not always produce long-term social change

Question 6

6 steps to social change?

Answer 6

1) drawing attention
2) consistency
3) deeper processing of the issue
4) augmentation principle
5) snowball effect
6) social cryptomnesia