Social Change

Question 1

what does social influence lead to?

Answer 1

social change

Question 2

what is social change?

Answer 2

this occurs when whole societies rather than just individuals, adopt new attitudes, beliefs and ways of doing things

Question 3

what are the 6 steps to social change?

Answer 3

• drawing attention
• consistency
• deeper processing
• augmentation principle
• snowball effect
• social cryptomnesia

Question 4

what is drawing attention?

Answer 4

raising awareness and providing social proof

Question 5

what is consistency?

Answer 5

being persistent with the message and the intention of tackling the problem

Question 6

what is deeper processing?

Answer 6

people who simply accepted the majority view begin to question the intention

Question 7

what is augmentation principle?

Answer 7

engaging in extreme behaviour to actively challenge the issue and demonstrate commitment

Question 8

what is the snowball effect?

Answer 8

switching from the minority to the majority viewpoint (tipping point)

Question 9

what is social cryptomnesia?

Answer 9

people know that the social change has occurred but can’t remember how it happened

Question 10

what does zimbardo say about social change?

Answer 10

• obedience can be used to create social change through the process of gradual commitment

Question 11

what is gradual commitment?

Answer 11

• once a small instruction is obeyed, it becomes much more difficult to resist a bigger one
• people essentially drift into a new kind of behaviour

Question 12

what is the conformity research that links to social change(Asch)?

Answer 12

• Asch - a dissenter in one of his variations, has potential to lead to social change

Question 13

what is the conformity research that links to social change?

Answer 13

• appealing to NSI
• providing info about what other people are doing (for environmental and health campaigns)
• social change can be encouraged by drawing attention to what the majority are actually doing