Social Change Flashcards
what does social influence lead to?
social change
what is social change?
this occurs when whole societies rather than just individuals, adopt new attitudes, beliefs and ways of doing things
what are the 6 steps to social change?
- drawing attention
- consistency
- deeper processing
- augmentation principle
- snowball effect
- social cryptomnesia
what is drawing attention?
raising awareness and providing social proof
what is consistency?
being persistent with the message and the intention of tackling the problem
what is deeper processing?
people who simply accepted the majority view begin to question the intention
what is augmentation principle?
engaging in extreme behaviour to actively challenge the issue and demonstrate commitment
what is the snowball effect?
switching from the minority to the majority viewpoint (tipping point)
what is social cryptomnesia?
people know that the social change has occurred but can’t remember how it happened
what does zimbardo say about social change?
- obedience can be used to create social change through the process of gradual commitment