Minority Influence Flashcards
1
Q
what is minority influence?
A
situation where one person or a small group of people influence the beliefs and behaviour of other people
2
Q
what can minority influence lead to?
A
internalisation
3
Q
what are the 3 main processes involved in minority influence?
A
- consistency
- commitment
- flexibility
4
Q
what is consistency?
A
being persistent with your views
5
Q
what are the 2 types of consistency?
A
- synchronic consistency = people in the minority group are all saying the same thing
- diachronic consistency = people have been saying the same thing for some time now
6
Q
what is commitment?And what does it include?
A
- minorities may engage in extreme activities to draw attention to their views
- augmentation principle
7
Q
what is flexibility?
A
members of the minority need to be prepared to adapt their
