Social categorisation, prototypes

Question 1

social Identity theory + group membership

Answer 1

• core premises : society has groups + categories provide identity
• intergroup favouritism = beh favours one group over other
• intergroup differentiation = beh emphasises differences between groups
• conformity to ingroup norms
• personal identity is associated with interpersonal + indiv ben

Question 2

Social Categorisation Theory

Answer 2

• Turner, Hogg, Oakes, Reicher + Wetherell
• specifies how categorisation operates
• identity fusion = social categorisation that fuses the indiv to the group with consequences

Question 3

prototypes

Answer 3

• set of attributes describing one group
• Obey the meta- contrast principle ( maximise ration of intergroup differences to intragroup differences)

Question 4

Depersonalisation

Answer 4

• occurs when you categorise someone
• define, perceive + evaluate in terms of ingroup prototype
• categorisation based cog process that transforms self attributes to embody greater or lesser degree to group prototype

Question 5

Psychological salience

Answer 5

• social categories that are chronically accessible to us
• salience is an interactive function of chronicle accessibility + situational accessibility and structural + normative fit
• Attributes in memory are called on temporarily modified to Meet demands + goals