Social attention Flashcards
often we are drawn to the ____ aspects of a scene and attend to ______ more than objects
social, people
what are used to track peoples attention?
eye trackers (earliest built in 1800s)
what are the 2 types of eye trackers?
desktop or mobile
what are the + and - to desktop eye trackers?
can track a whole range of eye movements but stuck to a lab study
what are the + and - to mobile eye trackers?
can go out in the real world but have more limited eye movement tracking
what does eye tracking software record?
eye movements, micro saccades, fixations, pupil dilation
what does eye tracking data provide info on?
what captures attention, what we deem important, insight into underlying cognitive processes, how eye movements differ on different tasks
what did Yarbus’s (earliest eye tracking study) show?
showed people a picture and found they paid most attention to other people/social information in the scene
attention to social info in our environment =
social attention
what is the importance of social cues?
interacting with others is crucial for development, aids learning key social skills,, evolutionary perspective = interpreting social partners behaviour and understanding social scenarios assists integration into a social group
what did Kuhl, Tsao Lui (2003) study show when exposing 32 infants to language either live or on a screen?
infants who received chinese language lessons showed significant effect of learning in live condition, whereas TV exposure didn’t cause children to learn as much language
what body part captures our attention more than anything else?
eyes!!
what can babies do within the first week of life?
firriest their attention to the eyes in a face
by how many months can babies follow gaze?
3 months
by how many months can babies orient their attention to the location of a gaze (gaze following)?
12 months
what were the results of Farroni et al’s study looking at gaze sensitivity in infants?
found they look significantly longer at direct gaze compared to averted gaze (suggests a preference for gaze is innate)
what were the results of Levy et al’s study that looked at eyes on human, humanoid and monsters where the eyes were located on the hands of the monster?
eyes continue to capture attention > main fixation regardless of the face. ppts looked at the monsters hands because this was where the eyes were located and is the main source of social information
why are human eyes evolved to communicate compared to non-primates eyes?
have a white sclera which makes pupils/iris pop out so easier to follow movement of pupils
what do eyes give us insight into?
what are partners are paying attention to, helps us understand their thought process
what were the results on the study on eye polarity?
ppts found it difficult to guess direction of faze when eye polarity was reversed (black outside and white inside of eyes) we recognise normally that the dark part of the eye does the looking
black centre with white surrounding =
normal polarity