Social Approach: Types of Biases (Gender)

Question 1

What is an Alpha Bias?

Answer 1

Exaggerated Differences between men and women.
Encourages people to identify with one gender.

Question 2

What is a Beta Bias?

Answer 2

Suggests no differences between men and women’s behaviour.

Question 3

What is Confirmation Bias?

Answer 3

Pay more attention to and recall easily information relevant to your existing beliefs, and ignoring those which do not.