social Flashcards
role theory
people are aware of the social roles they are expected to fill and much of their bx can be attributed to adopting those roles
consistency theories
people prefer consistency and will change or resist changing attitudes based on this preference
Fritz Heiders balance theory
consistency theory; balanced in a triad; balance is when there is one or 3 positives
cognitive dissonance theory
leon festinare
conflict you feel when your attitudes are not in synch with your bx
-if person pressured to say or do something contrary to attitude there is a tendency to change the attitude
- greater the pressure to comply the less the persons attitude will change
self perception theory
Bem
when attitudes are weak or ambiguous will observe own bx and attribute attitude to yourself
brown bread example
over justification effect
reward someone for doing something they like and they will stop doing it
Carl Hovland
persuasion through communication
communicator, commutation and situation
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petty and cacioppo
elaboration likelihood model of persuasion
elaboration likelihood model of persuasion
2 routes to persuasion
central and peripheral
peripheral route - emotions
central - cognitions, beliefs, facts, values
analogy of inoculation
william mcquire
cultural truisms
social comparison theory
leon festinger
we are drawn to affiliate because of a tendency to evaluate ourselves in relationship to other people
- we make self evaluations based on others
gain loss principle
aronson and linder
an evaluation that changes will have more weight than one that remains constant
reciprocity hypothesis
we like people who say like us
social exchange theory
weighs rewards and costs of interacting with others
equity theory
consider our own costs and rewards and the costs and rewards of other person