Soc26 Flashcards
Commercialisation
Making something avaliable on the market or using something to make profit
Media
The main means of mass communication
Fashion in sports
Is the most expensive most fashionable and the right equipment
Deviance
Behaviour that falls outside the norms or what is thought to be acceptable
Negative deviance
Has a detrimental effect
Positive deviance
Is no intention to cause harm or break the rules
Sportsmanship
Fairness,following the rules ,being gracious in defeat or victory
Gamesmanship
Bending the rules/law of a sport without actually breaking them
Advanatges of commercialistation
More funding,wider auidence,active lifestyle,awarness
Disadvantages of commercialistation
Higher prices,sponsors lead sport, ‘beauty parade’