SLT: Minority Influence Flashcards
1
Q
What is minority influence?
A
A type of social influence that motivates individuals to reject established minority group norms
2
Q
Moscovici (1969)
A
A study on minority influence, participants put into groups of 6. 2 were stooges and 4 real participants. All shown blue slides of varying intensities
3
Q
3 conditions of moscovicis study
A
- Consistent condition = Sttoges answered incorrectly that the slides were green
- Inconsistent condition = Sttoges said some slides were green and some blue
- Control condition = no incorrect answers given
4
Q
Conclusions for minority influence in Moscovicis study
A
- Consistency played an important factor in minority influence
5
Q
3 factors important in helping achieve minority influence
A
- felxibility
- consistency
- commitment
6
Q
What is consistency?
A
Doing the same thing over and over
7
Q
What is flexibility
A
Being reasonable and open for discussion
8
Q
What is commitment
A
Showing slef sacrifice
