Slogan, Values, Brands, Strategy

Question 1

What is the Jet 2 Slogan

Answer 1

Used to be “The North’s Low cost airline”
In 2008 changed to “Friendly low fares”

Question 2

What are Jet2’s Values

Answer 2

1: Create memories
2: Be present
3: Work as One Team
4: Take Responsibility

Question 3

Jet 2 Brands?

Answer 3

1: Jet2.com
More than 70 destinations. Trip Advisors best UK airline and being named among their top 10 airlines in the world. The only UK one.

2: Jet 2 Holidays
ATOL and ABTA protected holidays.
22kg baggage & in resort transfers for £60pp

3: Jet2 City Breaks
Flights, accomodation and 22kg baggage in 1 package.

4: Jet2 Villas
Self catering Villa, flights, 22kg baggage and hire car all included.

5: Indulgent Escapes
5 Star hotel, flights, 25kg baggage, private hotel transfers

6: VIBE
Flights, transfers, hotel and 22kg baggage included.
Aimed at younger age group.
“Party pads to chilled spots!”

Question 4

What is Jet 2’s primary strategy?

Answer 4

To be the UK’s Leading and Best leisure travel business

Question 5

What strategy does Jet2 plan to use to achieve their goal “To be the UK’s leading and best leisure travel business”?

Answer 5

1: Growth of flight only and package holiday products

2: Careful control of the product
- full control and ownership of our aircraft seat supply
- build and invest in strategic relationships with selected hoteliers, who align with Jet2 brand values
- retain and expand loyal customer base

3: A memorable customer experience
- ensure colleagues are on hand at all touch points throughout the customer journey to ensure a memorable holiday

4: Continued investment supporting sustainable long term growth
- carefully considered investment to ensure profit and cash flow growth is sustainable
- ongoing capital investment to ensure we can continue our growth trajectory
- recruit, develop and retain talented colleagues to deliver the award winning service

5: Execute the Climate transition plan on the journey to Net Zero
- Includes SAF fuel
- Electric ground vehicles (already ground operations were carbon neutral in 2022)
- Large order for 60-75 Airbus A321 Neo’s. Much more fuel efficient than B737 NG’s.
- Jet2 Hotel sustainability charter is based on the approach to encourage our hotel portfolio to move towards becoming more sustainable.

Question 6

What do you think about the Jet2 business model and how does it compare to other airlines?

Answer 6

Airline offers a comprehensive package and not just flights.
1 booking takes care of everything.
70% of bookings are repeat customers.
They deliver on customer expectations.