Slide 1 - Mass Media Flashcards
what is Mass Media
any forms or vehicles that carry present or communicate information
Ex. Newspaper, magazine , books, pamphlets
Two types of Short term Media effects
Intended: Cocoa puffs
Unintended: Violent video games
Long-term Media effects
Intended: Sesame Street
Unintended: Desensitization to violence
Structural Functionalism - Charles Wright
Four ways media contributes to social order (SCTE)
Surveillance of the environment: how info is collected and spread in society
ex. News broadcasting system
Correlation of parts of society: tells us stuff and tells us what to do [how we respond to something]
Ex. Without the radio in the Fort Mcmurray fire, how would they have communicated to get out and go to Edmonton?
Transmission of social heritage: Communication of information, norms, and values from generation to generation
Entertainment: Communication intended to amuse/relax
Surveillance of the Environment -
Media contributions to social order
Ways that information is collected and
disseminated in society
Media watches as we don’t have time to be travelling to different countries of the world [ the importance is only shown]
Correlation of parts of society
tells us stuff and tells us what to do [how we respond to something]
Ex. Without the radio in the Fort Mcmurray fire, how would they have communicated to get out and go to Edmonton?
Transmission of social heritage - Media contributes to social order
Transfer of information, norms, values from generation to generation
Conflict Theory in Mass Media
what power does social media have on our decisions
Analyzing the media in relation to power, inequality, conflict and change
Why did Marx’s prediction of a working-class revolution never materialize?
Because in reality, people will not turn down a job, because people need money, we never truly have enough jobs for the people in the world
What is Hegemony - Political Economy Perspective
Dominant group wins the voluntary consent of the popular masses
Unlike domination, which uses state force, hegemony works through families, schools and media
What does the political economy perspective focus on
focuses on ownership/control of the media and opposition of subordinate [someone that is controlled] groups
what is a propaganda model - Political Economy Perspective
Media companies as businesses will transmit content that reflects their commercial interests
Public Media ownership vs private media ownership
Public:
Owned by the government - represents the public’s interest, Canadian values and content
Private media ownership Vs. Public Media
Owned by corporations/ profit maximization model
Ex. Bell Canada, Rogers
Leads to media concentration and restricts to the public’s sources of information and types of content available
The disadvantage of a private media ownership
You cannot convince private industry to cover the news in rural, remote parts
The disadvantage of a private media ownership
You cannot convince private industry to cover the news in rural, remote parts
Is symbolic interactionism used widely in sociological studies of the media
no, it is not
How is mass communication different from other types of communication
It does not allow for a mutual exchange of verbal and non-verbal cues
How does mass media indirectly influences our experience of reality
media promote specific discourses and influence social construction
Erving Goffman
Analysis for themes of gender [ how is femininity/masculinity portrayed in the advertisement
Erving Goffman - Gender Advertisement [ Critical Theory ]
men stand dominantly over women
women are sexualized
What did Goffman find out about how women and men act
women and men take their cues for how to act in contact with one another from external sources
Advertisement don’t depict men and women. What do advertisements depict? - Erving Goffman
They don’t depict men and women, they depict masculinity and feminity
How do feminist writers think about ads reinforcing female subordination to men
women as sexual objects
women’s place within the domestic sphere
What has Goffman noticed about the difference between men and women in ads
- height [ women shorter]
- Actions of hands [ fragile hands for women]
- Men in dominance [instructing]
- Women are more likely to be shown mentally drifting
True or false:
Men and women appear equally as much, but in many different roles
True
