Skeggs Flashcards
What is the theme of the podcast?
digital economy
Do social sites effect relationships?
social sites infrastructure social relationships
How does social media effect your data?
- Actually scraping general browser use (through Facebook)
- So Facebook scans all ur history
- Social media tracks you
How did the Belgian government react to data scraping?
Now it’s illegal: prosecuted by Belgium govt - well they tried to, but failed cuz it’s based in America
Why does social media scrape u for data?
90% of Facebook profit is from ads, so they sell ur data to adverts
Explain the issue of stratification that arises from data scraping?
People are stratified (split) by friendship data and past history
-Ppl without less wealthy friends and history, sold debt
-“Sold debt” targeted by loan companies and poor quality educations
-So like loans with super high pay back rate (if poor enough u do it to feed ur family)
-Also subprime items
-They profile u based on browsing history (algorithms) (fully machine ran)
-Everything is being done through data signals
Why is this stratification / profiling a bad thing?
- If targeted on basis of your vulnerability, it’s not good (shouldn’t encourage targeting on exploit ppl based on their profile)
- Many social media sites are competing (who can build best profiles, sell best adverts)
Ex. If buying and selling things through Facebook, they’ll have all your finance data
How does Facebook manipulate attention?
Facebook manipulated attention to look at adverts
Adverts at top of the news feed
Ex. If friend that doesn’t get much clicks it’ll be hard to find them in the algorithm
What can be done about this?
Regulation, they need to be held to account
They’re so powerful, it’s hard to hold them accountable (need government to step in)
Now these platforms are so intertwined in our lives
fear of missing out if not on them (FOMO)
