SINGAPORE'S DNC Flashcards
What are the rules for marketing in SG?
The data protection principles apply to any marketing activities (including electronic marketing) which involve the collection - use - or disclosure of personal data. Telemarketing needs to comply with DNC provisions.
What is the Do Not Call Registry under the PDPA?
It allows individuals to opt-out of receiving marketing messages via phone calls - SMS - or fax - and organizations must check it before sending such messages. Real requirements include checking against the DNC registry within 30 days before doing marketing unless they have clear and unambiguous consent in evidential form - and displaying their ID - contact info - and originating number.
Which telephone lines apply to SG’s DNC registry?
Mobile lines, fixed residential lines and business numbers (a telemarketer may target a CEO and call him or her at his office line).
What exceptions apply to the Do Not Call Registry?
PSR-SR-MSR-EO-CR-MTB
Products/services relevant to ongoing relationships - service calls/reminders - market surveys/research - employment opportunities - charitable/religious causes - and messages targeting businesses.
What does the Spam Control Act regulate?
The sending of unsolicited commercial electronic messages and requires them to include an unsubscribe facility.
What are the penalties for breaching the DNC provisions in SG?
Fine of 10k per offence. In appropriate cases - PDPC may compound the offence for a sum of up to 1k.
