SIMULADO 6 Flashcards
What is the best practice to create data sets?
a.Single combined data set
b.One data set per domain
c.Have a single dataset per domain, but this depends on business needs. Discuss their goals d.to determine the best approach
e.One data set for locale
c.Have a single dataset per domain, but this depends on business needs. Discuss their goals to determine the best approach
What is the best practice to manage location in data integration? Choose 2
a.Have the key points of interaction in the same across locales (like email sign-up or form fields), so you can build scalable campaigns quickly across locales
b.Don’t have a key point to correlate the locations
c.Always do one single data set for this kind of integration
d.If a item availability or inventory don’t have same across locales separate the datasets to avoid recommending products in stock in some countries but out of stock in others
a.Have the key points of interaction in the same across locales (like email sign-up or form fields), so you can build scalable campaigns quickly across locales
d.If a item availability or inventory don’t have same across locales separate the datasets to avoid recommending products in stock in some countries but out of stock in others
What are the user actions that I can capture with the catalog?
a.View, Time Spent, Favorite product, purchase, add to cart
b.View, Favorite product, purchase, add to cart
c.View, Time Spent, Favorite product, purchase
d.View, Time Spent, purchase, add to cart
b.View, Favorite product, purchase, add to cart
What the steps to allow capturing actions using the sitemap?
a.Listeners defined for specific page type (like add to cart), Page Action (product detail), Global listeners (email, user login and store)
b.Global listeners (email, user login and store), Listeners defined for specific page type (like add to cart), Page Action (product detail)
c.Page Action (product detail), Listeners defined for specific page type (like add to cart), Global listeners (email, user login and store)
d.Page Action (product detail), Listeners defined for specific page type (like time spent), Global listeners (email, user login and store)
c.Page Action (product detail), Listeners defined for specific page type (like add to cart), Global listeners (email, user login and store)
What does ETL Stand for?
a.None above
b.Extract (for the SFTP), Transform (prepare the final loading) and Load (data in the platform)
c.Extract (for the SFTP), Transform (prepare the final loading and import)
d.Extract (for the SFTP) and Load (data in the platform)
b.Extract (for the SFTP), Transform (prepare the final loading) and Load (data in the platform)
What are the limits of Einstein Decisions?
a.Datasets can only have a feature set, a feature set can have up to 200 features and the license for Einstein Decisions
b.A feature set can have up to 200 features
c.Datasets can only have a feature set
d.Datasets can only have a feature set and a feature set can have up to 200 features
d.Datasets can only have a feature set and a feature set can have up to 200 features
What are the goals best practices?
a.Consider strategic company goals and key performance indicators (KPIs) you’re measuring when creating global goals.
b.When optimizing for one metric, be aware of the impact it has on other important goals. c.Make sure you define all business goals in your systems so you can monitor campaigns for their impact on all goals.
d.Global goals are recorded for all relevant activity from the time they’re created. Plan and create the goal before the activity you want to measure occurs.
d.All are correct
e.Any goal can be use as a filter
d.All are correct
For goals and filters, what is correct to say? Choose 3
a.Goals and filters add an additional layer of detail to campaigns and using them helps you measure the impact and reach of your campaigns against your overall personalization goals.
b.Filters are also created from segments, but can be created from global goals as well. Use them to filter analytics, reports, and campaign statistics to get a clearer picture of behaviors and campaign success.
c.Any filter can be used as a goal and any goal can be used as a filter
d.Global goals can be created from segments. They’re the primary actions you want visitors to complete on your site or app. Use them in campaign statistics to measure campaign success against your goals.
a.Goals and filters add an additional layer of detail to campaigns and using them helps you measure the impact and reach of your campaigns against your overall personalization goals.
b.Filters are also created from segments, but can be created from global goals as well. Use them to filter analytics, reports, and campaign statistics to get a clearer picture of behaviors and campaign success.
d.Global goals can be created from segments. They’re the primary actions you want visitors to complete on your site or app. Use them in campaign statistics to measure campaign success against your goals.
What are the filters best practices?
a.All are correct
b.Create a folder that groups filters and goal segments together, so you can find them quickly in settings and campaign statistics.
c.Filters are recorded for all relevant activity from the time they’re created, so it’s important to plan ahead and create them before the activity you want to measure occurs.
d.New filters can be created at any time, but spend some time thinking about what you want to measure, so you can create several to get started.
a.All are correct
How my client can integrate the Marketing Cloud Personalization and Marketing Cloud? Choose two
a.Triggered Campaigns
b.Custom Activity
c.API Event
d.Triggered Template
a.Triggered Campaigns
c.API Event
TRUE or FALSE: We can setup a global trigger frequency for limit the sends in Personalization.
True
How global trigger frequency event runs?
a.Hourly, daily, weekly
b.It’s custom
c.Hourly, daily, weekly, monthly
d.Hourly, daily, weekly, monthly, yearly
b.It’s custom
What are the ways to charge the client with Marketing Cloud Personalization license?
a.Number of monthly unique visitors
b.Number of monthly unique visitors, total identified clients and promotions active
c.Number of monthly unique visitors and total identified clients
d.Number of monthly unique visitors for channel and total identified clients
d.Number of monthly unique visitors for channel and total identified clients
Limits for promotions, select the wrong one:
a.10k active promotions
b.All are false
c.Assets on a promotion - 10 and assets assigned to a single contentzone/tag - 1000
d.5 user attribute match criteria
e.Dimensions 20 and dimensions values on a single item - 50
f.Segment inclusion/exclusion - 10 each
g.Promotions attributes - 30 (including the 6 built-ins)
b.All are false
