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MC Personalization > SIMULADO 5 > Flashcards

SIMULADO 5 Flashcards

1
Q

Which phrase best represents how Salesforce defines Value Selling?
a.The lowest price means the highest value
b.Focus on the impact you have on a customer’s business
c.Tell customer stories to connect with executives
d.The highest price means the highest value

A

b.Focus on the impact you have on a customer’s business

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2
Q

What are the three suggested phases of Discovery?
a.Schedule meetings, Google the customer, whiteboard
b.Whiteboard, ask questions, use proof points
c.Research, ask questions, read it back
d.Meet executives, whiteboard, schedule an Ignite

A

c.Research, ask questions, read it back

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3
Q

Which of the following helps you simplify your research and discovery?
a.Very organized spreadsheets with bright colors
b.On-line access to every company’s annual report
c.Access to the C-levels
d.Knowing how your customer makes money and grows

A

d.Knowing how your customer makes money and grows

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4
Q

When does the site mapping process happen during the implementation process?
a.At the end after everything is defined in the system
b.In the middle after certain components like the catalog have been populated
c.At the beginning since it is the basis for the rest of the implementation
d.It can happen at any point since it is unrelated to the rest of the implementation

A

c.At the beginning since it is the basis for the rest of the implementation

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5
Q

What are the key areas you need to identify for a customer prior to starting Interaction Studio implementation?
a.Data integrations, channel integrations, activation use cases
b.Customer journey, key metrics, ROI
c.Key stakeholders, user account setup, server size, and speed
d.Data ingestion, catalog setup, first campaign

A

a.Data integrations, channel integrations, activation use cases

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6
Q

Approximately how long does a standard implementation take for one customer, one domain, and one or two data feeds?
a.2 weeks
b.4 weeks
c.10 weeks
d.20 weeks

A

c.10 weeks

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7
Q

When a Marketing Cloud Personalization customer plans to implement multiple domains or locales, which factors influence using a single dataset versus multiple datasets?
a.Similarity of marketing goals, shared inventory, and audience overlap
b.The similarity of site structure, audience overlap, and ease of use
c.The similarity of site structure, the same team managing each domain, and hypothesis d.testing
e.The similarity of languages, ease of use, and the same team managing each domain

A

b.The similarity of site structure, audience overlap, and ease of use

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8
Q

What’s the most effective way to begin use case discovery?
a.Start with the same use cases you saw in an Interaction Studio demo
b.Consider your key points of interaction and the KPIs associated with them
c.Determine how much you want to increase your conversion rate
d.Decide how many datasets you need for your implementation

A

b.Consider your key points of interaction and the KPIs associated with them

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9
Q

Which of the following are common use cases of Interaction Studio? Select three answers.
a.Machine Learning audit of privileged users permissions
b.Behavioral targeted pop-ups
c.Personalized rules-based next best offer on the homepage
d.Machine Learning driven offers personalized at open-time
e.Rule-based activities on an immediate, triggered, or scheduled basis

A

b.Behavioral targeted pop-ups
c.Personalized rules-based next best offer on the homepage
d.Machine Learning driven offers personalized at open-time

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10
Q

Which three topics are covered during a standard discovery process?
a.Use case design
b.Catalog design
c.QA of data integrations
d.Marketing objectives
e.Template Building

A

a.Use case design
b.Catalog design
d.Marketing objectives

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11
Q

You access user and account segments in this section of the left-navigation menu.
a.Machine Learning
b.Channels & Campaigns
c.Audiences
d.Catalog

A

b.Channels & Campaigns

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12
Q

What must a Marketing Cloud Administrator do before a Marketing Cloud user accesses Interaction Studio?
a.Set user access permissions for Interaction Studio in Marketing Cloud Setup
b.Reset the user’s Marketing Cloud password
c.Grant Marketing Cloud Administrator access to the user
d.Create and assign roles under Manage Users in Interaction Studio

A

a.Set user access permissions for Interaction Studio in Marketing Cloud Setup

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13
Q

Once the username and password are created for an SFTP user, how do you manage the password?
a.You must download or save the SFTP credentials at the time of creation
b.Navigate back to Manage SFTP Users anytime to see the credentials
c.The credentials are masked in Manage SFTP Users but you can reset the password anytime
d.The credentials automatically expire after 60 and you will be sent a new password

A

a.You must download or save the SFTP credentials at the time of creation

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14
Q

What is the primary benefit of the synchronous integration method of the Interaction Studio JavaScript Beacon?
a.It requires a smaller amount of code to deploy
b.It has an easier installation process at the header of every page
c.It results in faster data synchronization from the Web SDK to Interaction Studio
d.It reduces “flicker” which occurs when default content is seen before it is replaced by personalized content

A

d.It reduces “flicker” which occurs when default content is seen before it is replaced by personalized content

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15
Q

What is the maximum number of custom user attributes allowed across a dataset?
a.100
b.50
c.500
d.Unlimited

A

a.100

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16
Q

If the JavaScript Beacon is already installed on a site and you need to work in a different dataset, how do you change the dataset used on the site?
a.Uninstall the Launcher extension, log into Interaction Studio, navigate to Web > JavaScript b.Integration, change the dataset, and reinstall the Launcher and refresh the site
c.Open the Launcher extension, select Disable Evergage, log into Interaction Studio on the correct dataset, and refresh the tab with the site open
d.Open the Launcher extension, select Inject SDK, copy the cdn URL from Web > JavaScript Integration, paste it into the field preceded by https:, and refresh the tab with the site open
e.Navigate to Web > JavaScript Integration and change the dataset the beacon is pointing to and refresh the site

A

d.Open the Launcher extension, select Inject SDK, copy the cdn URL from Web > JavaScript Integration, paste it into the field preceded by https:, and refresh the tab with the site open

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17
Q

What is an Identity Namespace?
a.An indication that an identity type is unique within the dataset
b.The form fill value of an email capture form
c.The screen in Interaction Studio where you name identities
d.Confirmation that a merged user will keep the identity attribute upon merge

A

a.An indication that an identity type is unique within the dataset

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18
Q

What is a Sitemap in Interaction Studio?
a.XML outline of the site that displays the relationship between pages for use by search engine crawlers.
b.JavaScript used to identify site page types and collect and send data based on user actions.
c.A visual page map of a web site that shows you the architecture of the site.
d.A list of pages of a web site used in site planning and design.

A

b.JavaScript used to identify site page types and collect and send data based on user actions.

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19
Q

What tool do you use to create and edit an Interaction Studio Sitemap?
a.Visual Studio Code
b.Any plain-text or code editor
c.Interaction Studio Visual Editor - Sitemap JS tab
d.Interaction Studio XML Editor - Sitemap XML tab

A

a.Visual Studio Code

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20
Q

Which of the following may be components of a Sitemap?
a.Namespace, tags, DTD
b.Catalog objects, page types, content zones
c.Content framework, page tags, catalog domain
d.Page sets, listener types, content template

A

b.Catalog objects, page types, content zones

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21
Q

What properties are required when specifying a page type?
a.name and isMatch
b.listeners and name
c.catalog and contentZones
d.name and action

A

a.name and isMatch

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22
Q

What are resolvers?
a.Web SDK properties used to return mobile user IDs.
b.Web SDK functions used to return data associated with a user ID.
c.Web SDK functions used to return the values of page elements and attributes.
d.Web SDK functions used to return the IP address associated with a user.

A

c.Web SDK functions used to return the values of page elements and attributes.

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23
Q

What Sitemap object is used to indicate areas on a page that can be personalized?
a.Content zone
b.Content map
c.Content template
d.Content framework

A

a.Content zone

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24
Q

If you are an ecommerce site trying to integrate purchase data, which built-in ETL do you use?
a.User
b.Manual Segment
c.Product
d.Transaction

A

d.Transaction

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25
Q

How do you manually load a file into Interaction Studio?
a.Select Feeds>Feeds Dashboard, click Validate or Execute, and upload a CSV or select a file already loaded, click Run Test, ensure the file is error-free, and click Commit
b.Select Feeds>SFTP Files, click Validate or Execute, and upload a CSV or select a file already loaded, click Run Test, ensure the file is error-free, and click Commit
c.Select Feeds>Feeds Dashboard, click Validate or Execute, and upload a CSV or select a file already loaded, click Run Test, ensure the file is error-free, and click Export Products
d.Select Feeds>SFTP Files, click Validate or Execute, and upload a CSV or select a file already loaded, click Run Test, ensure the file is error-free, and click Export Products

A

a.Select Feeds>Feeds Dashboard, click Validate or Execute, and upload a CSV or select a file already loaded, click Run Test, ensure the file is error-free, and click Commit

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26
Q

What is the purpose of segment rules?
a.They define the location of the recommendation models on your site or in your app
b.They govern how segment data is filtered and sorted
c.They define which visitors will be included or excluded from a segment
d.They tell you when you can and cannot use segments

A

c.They define which visitors will be included or excluded from a segment

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27
Q

When are filters and goals configured?
a.Before segments are created since you must define a filter or goal before you create a segment from it
b.They are created anytime since segment, goal, and filter data is historical
c.Before a campaign is launched, but after segments are defined because they are recorded for all relevant activity starting from the time of creation
d.After campaigns are launched and segments are defined so there is data available for the campaign

A

c.Before a campaign is launched, but after segments are defined because they are recorded for all relevant activity starting from the time of creation

28
Q

What are the options for logic gates when creating segments?
a.Logic gates vary per group but must be the same between multiple groups
b.You only choose one logic gate (and/or) per group and one logic gate across groups
c.You choose multiple logic gates between rules and groups of rules
d.Only one logic gate is available between rules and groups of rules

A

b.You only choose one logic gate (and/or) per group and one logic gate across groups

29
Q

What powers Marketing Cloud Personalization recommendations?
a.Manually selected product or content based on the marketer’s intuition.
b.Nightly ranking of the most popular products or content
c.Configurable algorithms, business rules, and affinity boosters that leverage a user’s historical and real-time behavior
d.Interaction Studio’s non-configurable proprietary algorithms, set up by the Interaction Studio team

A

c.Configurable algorithms, business rules, and affinity boosters that leverage a user’s historical and real-time behavior

30
Q

To configure a recipe to return items only in categories visitors most recently purchased from, what recipe option or feature do you add and configure?
a.Exclusion
b.Booster
c.Threshold
d.Weight

A

a.Exclusion

31
Q

What is the next step in preparing your recipe for use once you build your recipe?
a.Publishing
b.Training
c.Deployment
d.Previewing

A

b.Training

32
Q

What are the components of an Marketing Cloud Personalization web campaign?
a.Email capture, homepage, and product requisite
b.Affinity, infobar, and attribution window
c.Experience, template, and content zone
d.Configured recipe, visitor profile, and content window

A

c.Experience, template, and content zone

33
Q

Which global template do you select and customize to provide trending blog recommendations on the homepage?
a.Infobar with CTA
b.Banner with CTA
c.Einstein Product Recommendations
d.Einstein Content Recommendations

A

d.Einstein Content Recommendations

34
Q

What three things do you confirm if a campaign will not preview on a page but the template seems to work in both the template and web campaign editors?
a.The selected content zone is defined in the sitemap
b.The page type with the relevant content zone is correctly matched on the previewed page
c.You are using a global template
d.All available options are defined for the template
e.The sitemap is sending the correct event on the previewed page

A

a.The selected content zone is defined in the sitemap
b.The page type with the relevant content zone is correctly matched on the previewed page
e.The sitemap is sending the correct event on the previewed page

35
Q

What system do you use to send the open-time email you create in Interaction Studio?
a.It depends on how the message is configured
b.You send directly out of Interaction Studio
c.Your current email marketing platform
d.A separate Interaction Studio system you must purchase and configure

A

c.Your current email marketing platform

36
Q

After you send an open-time email, can you make changes to the recipe algorithm used to populate product or content recommendations?
a.It depends. You need to discuss your specific email campaign with your account representative to determine whether you can make recipe changes after the message is sent.
b.No. If you make changes to the recipe, it causes issues with the content rendering at open-time.
c.Yes. You can make adjustments at any time.
d.No. Once you send a message, the contents are static and cannot change.

A

c.Yes. You can make adjustments at any time.

37
Q

What three components of Interaction Studio can be used to create an open-time email campaign?
a.HTML code
b.Subscriber list in Interaction Studio
c.Item Template
d.Promotion
e.Recipe

A

c.Item Template
d.Promotion
e.Recipe

38
Q

When are the content areas rendered for open-time email campaigns?
a.Each time the email is opened
b.Each time a recipient takes action through one of your channels
c.The first time the message is opened and then when you trigger an update
d.When the message is originally sent

A

a.Each time the email is opened

39
Q

What are 2 key features of the Event API?
a.Returns campaigns which are served to qualified recipients
b.Picks up files from an external SFTP for batch processing
c.Triggers email and SMS campaigns from the customers website
d.Allows sources to send event data to Interaction Studio to be processed in the pipeline

A

a.Returns campaigns which are served to qualified recipients
d.Allows sources to send event data to Interaction Studio to be processed in the pipeline

40
Q

What are three examples of channels that use server side campaigns to pull decisions and data from Interaction Studio?
a.Sales/Service Cloud
b.POS
c.Email
d.Social Media
e.Call center application

A

a.Sales/Service Cloud
b.POS
e.Call center application

41
Q

What four key components are returned in a Server-Side campaign response?
a.Segment membership, recs, catalog values, transactional data
b.Attributes, segment membership, recs, next best offer/action
c.Attributes, catalog values, segment membership, recs
d.Catalog values, transactional data, recs, next best offer/action

A

b.Attributes, segment membership, recs, next best offer/action

42
Q

What report helps determine the specific way a visitor moved around on your site?
a.Actions
b.Behavior
c.Reports Dashboard
d.Paths

A

d.Paths

43
Q

Which report tells you what site brought visitors to your site?
a.Paths
b.Referring Sources
c.Technology
d.Behavior

A

b.Referring Sources

44
Q

You are considering developing a campaign for mobile visitors. How do you know if this is the right strategy for your campaign developers?
a.Analyze the Traffic Sources report to see if people came from another mobile site
b.Use the Paths report to find out how people moved around on your site
c.Check the Technology report to see how many visitors use mobile devices on your site
d.Look at the Behavior report to see how many visitors use mobile devices

A

c.Check the Technology report to see how many visitors use mobile devices on your site

45
Q

Where can you review ingredients to build recommendations based on AI?
a.Catalog
b.Gears
c.Campaingns
d.Machine Learning

A

d.Machine Learning

46
Q

What is a benefit of real-time personalization?
a.Provide relevant content to customers when they need it.
b.Update content in multiple channels in real time.
c.Reduce the need for customer support.
d.A and B
e.B and C

A

d.A and B

47
Q

True or false: Configuring data feeds is a required implementation step.

A

False

48
Q

What implementation step needs to be completed to use Interaction Studio on your website?
a.Create users
b.Log into Marketing Cloud
c.Deploy the web SDK
d.Run a performance report

A

c.Deploy the web SDK

49
Q

The Marketing Cloud Personalization Data Warehouse is a _________________.
a.Chrome Browser Extension
b.Database that contains a preprocessed copy of the IS operational database
c.Custom report
d.Third-party database

A

b.Database that contains a preprocessed copy of the IS operational database

50
Q

A bank tries to increase the average number of product pursed by existing customers. They’ve identified the hero banner of the home page as a key point of Interaction. What is a good hypothesis for this scenario? Choose 2
a.Showing products that other similar customers purchased will increase the average number of products purchased
b.Personalizing the hero banner to showcase products or services that existing customers haven’t purchased yet will increase the average number of products purchased
c.Use a different banner for testing with my gut and no data
d.Send a email open time campaign with this infos to increase my revenue

A

a.Showing products that other similar customers purchased will increase the average number of products purchased
b.Personalizing the hero banner to showcase products or services that existing customers haven’t purchased yet will increase the average number of products purchased

51
Q

Next, determine what data is needed. In the previous example, what two pieces of data are necessary?
a.Products a customer has already purchased
b.The customer portfolio to recommend products that similar customers purchased
c.The number of clicks on the homepage
d.Time spent on the website

A

a.Products a customer has already purchased
b.The customer portfolio to recommend products that similar customers purchased

52
Q

Profile Objects are associated with ____________?
a.Reports
b.Categories
c.Event Streams
d.Users

A

d.Users

53
Q

Select two valid profile object rules from below.
a.Object Match
b.Object Between
c.Object Aggregation
d.Object Difference

A

a.Object Match
c.Object Aggregation

54
Q

Select two good use cases for Profile Objects from the list below.
a.Subscriptions
b.Credit Cards
c.Emails
d.Purchases

A

a.Subscriptions
b.Credit Cards

55
Q

What high level metrics are available by default for each segment on the User Segments screen? Select the correct answers.
a.Revenue
b.Drops
c.Activations
d.Change Percentage
e.Members

A

a.Revenue
d.Change Percentage
e.Members

56
Q

When combining multiple segmentation rules together, what type of operator logic is supported?
a.”INCLUDES”
b.”OR”
c.Both “AND” and “OR”
d.Both “AND” and “INCLUDES”
e.”AND”

A

c.Both “AND” and “OR”

57
Q

TRUE or FALSE: Multiple “Rule Groups” are supported.

A

True

58
Q

What are the most important ways segments are used by Marketing Cloud Personalization? Select two answers.
a.Insight and Analysis
b.Data Integration
c.Activation
d.History Tracking

A

a.Insight and Analysis
c.Activation

59
Q

TRUE or FALSE: It is possible to compare multiple segments against each other on one screen.

A

True

60
Q

Which CDP feature helps calculate reusable attributes like lifetime value and customer satisfaction score?
a.Segments
b.Calculated Insights
c.Tableau Connector
d.Einstein Score

A

b.Calculated Insights

61
Q

What step in a segment configuration determines the attributes that show up in the attribute library?
a.Segment On
b.Publish Schedule
c.Containers
d.Population

A

a.Segment On

62
Q

Which attributes in the attribute library have a one to many relationship with the segment target?
a.Engagement attributes
b.Profile attributes
c.Direct attributes
d.Related attributes

A

d.Related attributes

63
Q

Which functionality allows you to show real time “view” or “purchase” counters on screen?
a.Trends
b.Smart Bundle
c.Segments
d.Surveys

A

a.Trends

64
Q

What are three out of-the-box product capabilities of Interaction Studio?
a.E-commerce point of sale features
b.A single customer profile that unifies disparate data to give you a clear picture of each individual
c.Deep behavioral tracking of each visitor, customer, or email recipient with business context
d.Machine learning and AI functionality
e.Direct mail campaigns

A

b.A single customer profile that unifies disparate data to give you a clear picture of each individual
c.Deep behavioral tracking of each visitor, customer, or email recipient with business context
d.Machine learning and AI functionality

65
Q

Where can you find Business User level Interaction Studio documentation?
a.doc.evergage.com
b.developer.salesforce.com
c.help.salesforce.com
d.developer.evergage.com

A

a.doc.evergage.com

66
Q

Where can you find Developer-level Interaction Studio documentation?
a.developer.evergage.com
b.developer.salesforce.com
c.doc.evergage.com
d.help.salesforce.com

A

b.developer.evergage.com

MC Personalization (7 decks)

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