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MC Personalization > SIMULADO 1 > Flashcards

SIMULADO 1 Flashcards

1
Q

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A. Server-Side Campaign
B. Mobile Campaign
C. Email Campaign
D. Web Campaign

A

A. Server-Side Campaign

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2
Q

What are two ways to populate the Marketing Cloud Personalization catalog?
A. Third-party integration
B. Email Pixel
C. Web SDK
D. ETL Feed

A

C.Web SDK
D. ETL Feed

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3
Q

How quickly does Marketing Cloud Personalization synthesize and activate data gauge and respond to an individual’s in-the-moment intent, across channels?
A. 1 minute
B. 30 milleseconds
C. 30 seconds
D. 1 second

A

B. 30 milleseconds

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4
Q

What is the standard mechanism Marketing Cloud Personalization uses to ingest data from Marketing Cloud Personalization SFTP location?
A.ETL Feeds
B.Sitemap
C.API
D.Automation Studio

A

A. ETL Feeds

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5
Q

ETL feeds must follow explicit specifications and require which type of file format?
A.JSON
B.CSV
C.Text
D.Binary

A

B.CSV

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6
Q

What attribute is passed in the Event API request for returning server side campaigns?
A.serverSideMessages = 1
B.Server side are always returned
C.source = Server
D.Server Side = True

A

C.source = Server

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7
Q

Event API requests are made using what two content types?
A.XML
B.JSON
C.CSV
D.Form URL Encoded

A

B.JSON
D.Form URL Encoded

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8
Q

A Business User wants to test the effectiveness of two CTA options, which testing option should they select?
A.A/B Testing
B.Rule Based Testing
C.Time Based Testing
D.Variation Testing

A

A.A/B Testing

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9
Q

What qualifies a web visitor to see any experience of a Web Campaign?
A.Einstein Recipe Ingredients
B.Campaign Targeting Rules
C.Email Campaign Rules
D.Einstein Next Best Action

A

B.Campaign Targeting Rules

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10
Q

What are the components of an Marketing Cloud Personalization web campaign?
A.Affinity, infobar, and attribution window
B.Email capture, homepage, and product requisite
C.Experience, template, and content zone
D.Configured recipe, visitor profile, and content window

A

C.Experience, template, and content zone

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11
Q

What controls how content and product recommendations display in an open time email campaign?
A.Promotion Eligibility
B.Item Template
C.Campaign Template
D.Catalog Setup

A

B.Item Template

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12
Q

How does a developer share Web Templates from one dataset to another?
A.Download to zip file, Upload zip file
B.Clone
C.Deployment Manager
D.Copy

A

A.Download to zip file, Upload zip file

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13
Q

Which three components of a server side campaign must be coded by a developer?
A.Content selection
B.Campaign setup
C.Event API Request
D.Tracking of campaign statistic’s
E.Parsing the JSON response

A

C.Event API Request
D.Tracking of campaign statistic’s
E.Parsing the JSON response

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14
Q

What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A.Segments
B.Templates
C.Campaigns
D.Recipes

A

A.Segments
C.Campaigns

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15
Q

What three features are used to support mobile web personalization?
A.Mobile SDK
B.Web SDK
C.SiteMap
D.Mobile Data Campaign
E.Templates

A

A.Mobile SDK
D.Mobile Data Campaign
E.Templates

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16
Q

What are the three types of mobile campaigns a business user can create in Marketing Cloud Personalization?
A.Browser Notification
B.Push Message
C.In-App Notification
D.SMS Text Message
E.JSON Data

A

B.Push Message
C.In-App Notification
E.JSON Data

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17
Q

What two fields can a web developer specify for defining a Content Zone?
A.The CSS selector of the DOM element.
B.The name of the Content Zone.
C.The associated page type
D.The dimensions of the Content Zone.

A

A.The CSS selector of the DOM element
B.The name of the Content Zone

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18
Q

Where are three areas a business user can apply custom Catalog Objects (formerly known as “Dimensions”)?
A.Recipe exclusions and boosting
B.Template filtering
C.Campaign targeting
D.Segmentation
E.Reporting

A

A.Recipe exclusions and boosting
C.Campaign targeting
D.Segmentation

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19
Q

What is the Unified Customer Profile?
A.A unified view of all customer activity across, websites, web applications, mobile store, call center
B.A view of each visitor, customer, and user based on their behavior on your website, with marketing emall or with any integrated channel
C. A profile view for administrators to see activity across all of the customer touch points
D. A offline report of every visitor, customer, and user based on their interactions with your website, web application, mobile store, call center, and email received from your company

A

B.A view of each visitor, customer, and user based on their behavior on your website, with marketing email or with any integrated channel.

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20
Q

When using B2B Detect, which two options are valid account origins?
a.IP Address
b.Customer Date of Birth
c.Account Domain
d.Time of day

A

a.IP Address
c.Account Domain

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21
Q

What are base item types that an administrator can use in a Catalog?
a.Product, Category, Article
b.Product, Name, Description
c.Product, Article, Blog Post
d.Name, Dimensions, Attributes

A

a.Product, Category, Article

22
Q

What three components are defined by the developer in the Sitemap?
a.Promotions
b.Events
c.Content Zones
d.Campaigns
e.Page Types

A

b.Events
c.Content Zones
e.Page Types

23
Q

Which two items can be included in the total engagement score calculation?
a.Time of Day
b.Actions
c.Identity Merge Date
d.Visits

A

b.Actions
d.Visits

24
Q

What three components can a web developer define by pageType?
a.Goals
b.Capturing Attributes
c.Item Actions
d.Content Zones
e.Campaigns

A

b.Capturing Attributes
c.Item Actions
d.Content Zones

25
Q

What are three features of the Web SDK when deployed on a website?
a.Rendering campaigns for personalization
b.Configure filters and goals
c.Identity and cookie management
d.Loading data from ETL feeds
e.Sitemapping for data collection

A

a.Rendering campaigns for personalization
d.Identity and cookie management
e.Sitemapping for data collection

25
Q

Which scenario is a valid Marketing Cloud Personalization use case?
a.Recommendations in email which are personalized at send time
b.Recommendations in email which are personalized at open time
c.Behavioral targeting with 3rd party audience data
d.Machine Learning driven insights within a customer database

A

b.Recommendations in email which are personalized at open time

26
Q

What are two ways that Real-time Interaction Management (RTIM) helps marketers to personalize the customer experience?
a.Data Storage
b.Next Best Action
c.Orchestration
d.Data Aggregation

A

b.Next Best Action
c.Orchestration

27
Q

What are two competitive advantages of Marketing Cloud Personalization?
a.Manages Consent
b.True Real-Time Decisioning
c.Integrated Content Management System
d.Monitors active time spent and true engagement

A

b.True Real-Time Decisioning
d.Monitors active time spent and true engagement

28
Q

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?
a.Increase in revenue
b.Increase in organic search ranking
c.Increase in conversion rate
d.Increase in first time visitors

A

a.Increase in revenue
c.Increase in conversion rate

29
Q

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?
a.Single view of customer
b.Unified customer profile
c.Unified view of customer
d.Single Source of Truth

A

b.Unified customer profile

30
Q

What are the key areas you need to identify for a customer prior to starting Marketing Cloud Personalization implementation?
a.Customer journey, key metrics, ROI
b.Data ingestion, catalog setup, first campaign
c.Data integrations, channel integrations, activation use cases
d.Key stakeholders, user account setup, server size, and speed

A

c.Data integrations, channel integrations, activation use cases

31
Q

What Marketing Cloud Personalization component contains experiences and messages you design to personalize the interaction visitor has with your channels?
a.Templates
b.Recipes
c.Audiences
d.Campaigns

A

d.Campaigns

32
Q

Which feature allows a business user to overlay campaign creation and editing directly on their website?
a.Web SDK
b.Visual Editor
c.Web Extension
d.Javascript Beacon

A

b.Visual Editor

33
Q

How many days after the date of upload will files be deleted from the SFTP?
a.180 days
b.60 days
c.90 days
d.30 days

A

b.60 days

34
Q

Which user attribute data types are supported in the identity system?
a.Multistring
b.String
c.String and Multistring
d.String and Integer

A

b.String

35
Q

An administrator wants to restrict the view of customer data in the Marketing Cloud Personalization user interface. What value do they need to give an attribute to ensure it’s hidden for certain roles?
a.Personally Identifiable
b.Hidden
c.Sensitive
d.Indentity

A

c.Sensitive

36
Q

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
a.15 minutes
b.Real-time
c.30 minutes
d.1 hour

A

b.Real-time

37
Q

What report would a brand use to understand users who have just been to the site?
a.Activity Dashboard
b.Actions Report
c.Recent Visitors Report
d.Website Report

A

c.Recent Visitors Report

38
Q

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
a.Unlimited
b.25 filters and 25 goals
c.300 total between filters and goals
d.64 total between filters and goals

A

d.64 total between filters and goals

39
Q

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
a.Use engagement compare functionality to see the differences in key metrics and behaviors
b.Use a segment to set a global goal
c.Use a segment to specify certain actions which can be set as the goal for a campaign
d.Use a segment to set up a filter, then use the filter in campaign statistics

A

d.Use a segment to set up a filter, then use the filter in campaign statistics

40
Q

If you want to compare the completion of two objectives based on a filter, what report would you use?
a.Referring Sources report
b.Visitor Behavior Report
c.Goal Comparison Report
d.Goal Completion Report

A

c.Goal Comparison Report

41
Q

What Marketing Cloud Personalization component needs to be configured to use the Segment Join to Journey Builder feature?
a.Einstein Recipes
b.Open Time Email
c.Identity System
d.Einstein Decisions

A

c.Identity System

42
Q

When should you define goals and filters?
a.Over time, when you have something new you want to measure
b.When you are reviewing Campaign Statistics for a published campaign
c.Before launching a campaign that you want to measure against a goal or filter
d.After launching a campaign that you want to measure against a goal or filter

A

c.Before launching a campaign that you want to measure against a goal or filter

43
Q

A brand wants to do an ad hoc export of a segment. What option could they use?
a.The export segment functionality via JSON payload
b.The export segment functionality via CSV format
c.The export segment functionality via the SOAP API
d.The export segment functionality to Amazon S3

A

b.The export segment functionality via CSV format

44
Q

Which entry source event type needs to be configured for a Journey to be used in the Segment Join to Journey Builder feature?
a.Audience
b.Salesforce Data
c.Date Based
d.API

A

d.API

45
Q

What would a marketer include in a Recipe if they don’t want to display recommendations for products priced less than $15?
a.Exclusion
b.Elimination
c.Variation
d.Booster

A

a.Exclusion

46
Q

What are Marketing Cloud Personalization’s machine learning powered algorithms called?
a.Machine Learning Tools
b.Einstein Decisions
c.Data Science Workbench
d.Einstein Recipes

A

d.Einstein Recipes

47
Q

What is the core algorithm driving recommendations in a recipe?
a.Booster
b.Variation
c.Exclusion
d.Ingredient

A

d.Ingredient

48
Q

Which ingredient shows a visitor products or content based on a “people like me” algorithm?
a.Co-Browse
b.Collaborative Filtering
c.Trending
d.Simillar Items

A

b.Collaborative Filtering

49
Q

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
a.Similar Items
b.Trending
c.Co-Buy
d.Co-Browse

A

c.Co-buy

MC Personalization (7 decks)

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