SIMULADO 4

Question 1

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
a.The option to Include all custom fields on a segment export
b.The option to include built-In fields on a segment export
c.The option to send segment data to Marketing Cloud
d.The option to exclude anonymous fields on a segment export

Answer 1

sem resposta no simulado

Question 2

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behavior. How would they accomplish this in Service Cloud?
a.Manually sync data from Marketing Cloud Personalization to Service Cloud
b.Leverage Service Cloud to inform it in real-time
c.The agent uses a customized next best offer widget powered by the Marketing Cloud Personalization connector
d.Use machine learning to serve product/content recommendations in email sent by your ESP

Answer 2

c.The agent uses a customized next best offer widget powered by the Marketing Cloud Personalization connector

Question 3

Which two components does a user need to Configure in Marketing Cloud Personalization to display Einstein product recommendations via Marketing Cloud Personalization Connector for Sales and Service Cloud? (choose 2)
a.Einstein Decisions
b.Promotions
c.Einstein Recipes
d.Catalog items

Answer 3

a.Einstein Decisions
c.Einstein Recipes

Question 4

What are the three primary areas of data stored in Marketing Cloud Personalization which represent companies key business information?
a.Statistical tracking of KPIs
b.Employee performance
c.Operational information
d.Shadow catalog information
e.User behaviors

Answer 4

a.Statistical tracking of KPIs
c.Operational information
e.User behaviors

Question 5

The Sitemap is Implemented to manage which channel solution?
a.Mobile
b.Server-side
c.Email
d.Web

Answer 5

d.Web

Question 6

The Sitemap provides the functionality that enables Marketing Cloud Personalization to identify which three items?
a.Templates
b.Content Zones
c.Campaigns
d.Atributes
e.Page Types

Answer 6

b.Content Zones
d.Atributes
e.Page Types

Question 7

A brand’s website ls seeing high traffic, but much of the behavior is anonymous. How does Marketing cloud Personalization unify anonymous and known identities?
a.Marketing Cloud Personalization constantly monitor Identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
b.Marketing Cloud Personalization uses probabilistic matching to determine if two or more profiles represent the same identity
c.Marketing Cloud Personalization uses third party software to match anonymous and known identities
d.Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

Answer 7

a.Marketing Cloud Personalization constantly monitor Identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

Question 8

Which development language is used to code the sitemap?
a.Python
b.jQuery
c.JavaScript
d.AmpScript

Answer 8

c.JavaScript

Question 9

How does Marketing Cloud Personalization define Web Templates?
a.The events and behavior of what will be captures on the website
b.A Google Chrome extension
c.A repeatable framework used to create a web campaign
d.An area on your site that a developer has configured

Answer 9

c.A repeatable framework used to create a web campaign