simon and chabris

Question 1

what does inattentional blindness mean

Answer 1

the failure to see an event of object that is in your field of vision because you’re focused on other elements

Question 2

background of simon and chabris

Answer 2

neisser- video based dynamic research to measure an unexpected event such as a woman with an umbrella whilst participants were trying to count the amount of basketball passes

Question 3

aims of simon and chabris

Answer 3

• to investigate if inattentional blindness would be more likely if an unexpected event was similar to the attended events
  -to investigate if participants would have trouble identifying an event if the task given were emerge difficult
  -to investigate the effect of a transparent video compared to an opaque video

Question 4

4 independent variables

Answer 4

-whether they counted white or black t shirt passes
-whether the unexpected event was a woman with an umbrella or a gorilla
-whether the task was easy (count the total number of passes) or hard (keep two separate tallies on the type of passes made)
-whether the video was transparent or if the video was opaque

Question 5

sample

Answer 5

228 undergraduate students, volunteer sampling, who were offered a candy bar for taking part

Question 6

procedure

Answer 6

participants were shown a video lasting 75 seconds long, and they were asked to watch a video within the 4 conditions.

Question 7

results

Answer 7

n.b 36 participants were taken out of the recording of this data because they understood the concept of inattentional blindness
46% of inattentional blindness
transparency lead to a higher level of inattentional blindness
-67% of people in opaque video vs 42% in transparent video noticed the unexpected event
-when difficulty increased, the harder it was to see the unexpected event
- the women with the umbrella was seen more than the woman in the gorilla costume