SI: Types Of Conformity

Question 1

What is compliance?

Answer 1

Publicly conform
Privately maintain own view

Question 2

What is identification?

Answer 2

Changing private and public opinion for duration of membership to group

Question 3

What is internalisation?

Answer 3

Real change of view publicly and privately, permanently

Question 4

Explanation for conformity:
Informational Social Influence (ISI)

Answer 4

People want to be right so conform with the better more reliable information (that’s more like to be correct)

Question 5

Explanation for conformity:
Normative social influence (NSI)

Answer 5

Emotional rather than cognitive
Want to fit in with norms
Social approval

Question 6

Jenness (1932)

Answer 6

Glass bottle of 811 white beans
101 psychology students estimated contents
Pps. Divide into groups of 3 and provide group estimate
Then have another opportunity to estimate individually

Nearly all pps. changed original answer
Male changed answer by 256 in average
382 for women

Conformity in ambiguous situation likely to be the result of informational social influence