SI: Minority Influence

Question 1

What is minority influence?

Answer 1

A form of social influence where a minority of people persuades the majority group to adopt their beliefs, attitudes, or behaviour
-leads to internalisation

-NOT CONFORMITY

Question 2

What behavioural styles must minorities adopt?

Answer 2

⭐️Consistency
(diachronic- maintains consistent position over time)
(synchronic- agreement among members of minority group)
⭐️Commitment
⭐️Flexibility

Question 3

Snowball effect

Answer 3

Majority is gradually influenced by minority
More that are converted, the faster the rate of conversion

Question 4

Augmentation principle

Answer 4

Willingness to suffer/ act with consequences to demonstrate dedication to a cause

Question 5

Moscovici et al. (1969)

Answer 5

-32 groups of 6 women, 2 of which from each group were confederates
Groups shown 36 blue coloured slides, all slightly varying in intensity
Confederates consistently (wrongly) said the slides were green
Pps. agreed 8% of the time
(32% at least once)
Dropped to 1.25% when confederates answered inconsistently

Question 6

Evaluating Moscovici et al. study

Answer 6

Only tests women so not representative of target population and lacks generalisability

Lacks mundane realism and external validity
Not an everyday task

Provides good research support for internalisation as part of the minority influence process ( in a variation where pps. had to write responses privately, agreement with minority was greater) -privately convinced maybe reluctant to express this publicly