Sex role stereotypes

Question 1

What is a sex role stereotype

Answer 1

A set of beliefs and preconcvived ideas about what is expectated or appropriate for males and females in a given society

Question 2

Two key research names

Answer 2

Smith and Lloyd
Pike and Jennings

Question 3

Smith and Lloyd pp

Answer 3

32 mothers playing w 4-6 month year olds for 10 mins videoed

Question 4

Smith and lloyd procedure

Answer 4

Dressed babies 4-6 months sometimes not accurate of real gender. 7 toys- motor activities hammer, dolls

Question 5

Smith and Lloyd findings

Answer 5

Found mother playing with thought a boy encouraged more motor activitieds, girls reinforced by passive told ‘pretty’

Question 6

Pike and Jennings aim/PP

Answer 6

Assess advertising on perception of gender app toys
PP- 5-6 years randomly allocted 1 of 3 conditions

Question 7

Procedure

Answer 7

1- condition shows ad boy playing w gender app toy
2- girl playing w same gender app toy
3- control group food

Question 8

Findings Pike and Jennings

Answer 8

Found placed more toys in gender neutral immediately after being asked to place them in groups

Question 9

A03

Answer 9

Research
Child more suspectible- can we apply
Implications