SET - 4 Flashcards
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)
A) Check the “Is Sendable” option
B) Set the column representing the Subscriber Key as a Primary Key
C) Set the Email address column as a Primary Key
D) Relate the Email address to the Suscriber Key
A) Check the “Is Sendable” option D) Relate the Email address to the Suscriber Key
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
A) Import Activity
B) File Transfer Activity
C) Group Refresh
D) Query Activity
D) Query Activity
A bank wants to send a series of emails to customers who open a new savings account The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use? (Choose 2)
A) Use Query Activities
B) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
C) Use Drag and Drop Segmentation to create data filters
D) Use Drag and Drop Segmentation to create data filters, and use Filter activities
A) Use Query Activities
B) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
A) Test Send
B) Guided Send
C) Triggered Email
D) User Initiated Email.
C) Triggered Email
A customer would Ike to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email
A) User-Initiated
B) Test Send
C) Guided Send
D) Send Preview
C) Guided Send
How are the test audiences for an A/B test selected? (Choose 2)
A) The test administrator chooses which subscribers to place in each audience
B) The system automatically uses 15% of the population for each audience
C) The system randomly places target subscribers into the selected audiences
D) The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
C) The system randomly places target subscribers into the selected audiences
D) The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
How can AM Pscript customize email messages?
A) Provide advanced content personalization B) Insert responsive content based on the user’s viewing device.
C) Automate the flow of creating email messages.
D) Automate the template creation process
A) Provide advanced content personalization
How is Primary Key used?
A) Primary Key is used when defining a Send Relationship
B) Primary Key is the unique value to identify a subscriber
C) Primary Key identifies a row or a field in a data extension as unique
D) Primary Key prevents data from being overwritten in a data extension
C) Primary Key identifies a row or a field In a data extension as unique
If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
A) Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
B) Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
C) Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
D) Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
D) Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?
A) Playbooks
B) Query Activity
C) User-initiated email
D) Automation Studio
A) Playbooks
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company’s subscribers. What is a key component of optimized email design? (Choose 3)
A) Include an unsubscribe button
B) Segment the email’s target audience
C) Build email templates with HTML Paste
D) Included personalization and dynamic content
E) Ensure the email renders well in mobile apps
C) Build email templates with HTML Paste
D) Included personalization and dynamic content
E) Ensure the email renders well in mobile apps
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week What would the marketer create to automate the send and save time?
A) A Transactional Send Classification
B) A Simple Send Email
C) A recurring Send Schedule via Guided Send
D) A User initiated Email
D) A User initiated Email
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)
A) Add to Data Extension
B) Add a new subscriber to a list
C) Send the email via Triggered Send
D) Refresh the data filter
A) Add to Data Extension
C) Send the email via Triggered Send
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?
A) The Subscriber ID in a System Data View Table
B) The Customer_ID field in the Data Extension
C) The Email Address Profile Attribute
D) The Email_Address field in the Data Extension
B) The Customer_ID field in the Data Extension
A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population. Which tool addresses this scenario?
A) File triggers
B) Data filters
C) Profile management
D) Query activities
D) Query activities
A marketer is designing an email and wants to add extra messaging before the body of the email that will be displayed when an email client previews the message. What would the marketer use?
A. Landing Page
B. Subject Line
C. Preheader
D. Promotional Text
C. Preheader
A marketer is designing email for mobile devices. Which design best practice would the marketer use? (Choose 3)
A) Keep copy simple and direct
B) Design a top-down hierarchy with the most important content at the top
C) Stack the content in a single column
D) Cut content to make the message fit above the fold E) Use image-based text for hero graphics
A) Keep copy simple and direct
B) Design a top-down hierarchy with the most important content at the top
C) Stack the content in a single column
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
A) Select the update type Overwrite
B) Select the update type Add Only
C) Select the update type Add and Update
D) Ensure that the data extension contains a primary key
B) Select the update type Add Only
D) Ensure that the data extension contains a primary key
A marketer is using a list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute. Which tool will produce the audience?
A) Guided Send
B) Query Activity
C) Drag and Drop Segmentation
D) Audience Builder
C) Drag and Drop Segmentation
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
A) The import activity is under Subscribers in the Email Application
B) An import activity can be executed manually
C) The file for an import activity can be on a desktop computer
D) The file for an import activity must be placed in a folder on a FTP site
E) An import activity can be used in an automation created in Automation Studio
B) An import activity can be executed manually
D) The file for an import activity must be placed in a folder on a FTP site
E) An import activity can be used in an automation created in Automation Studio
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
A) Select the data type as Text
B) Set a custom maximum length of six
C) Create restricted values
D) Select the attribute as required
A) Select the data type as Text
C) Create restricted values
A marketer needs to share report results with a manager. When using Reports in the Marketing Cloud, which option can be used to deliver the report to the manager? (Choose 3)
A) Save the report as a Snapshot B) Save the report to an FTP folder C) Print the report from Reports D) Email the report E) Include a link to the report in an email
B) Save the report to an FTP folder
D) Email the report
E) Include a link to the report in an email
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)
A) The Primary Key and demographic data will be added to All Subscribers
B) The email address and Subscriber Key will be added to All Subscribers
C) The subscriber will be added to All Subscribers with a status of Active
D) The email send will fail.
B) The email address and Subscriber Key will be added to All Subscribers
C) The subscriber will be added to All Subscribers with a status of Active
A marketer sends an email to a sendable data extension. The data extension has a send relationship that matches Customer_ID on the data extension to subscriber Key in All Subscribers. What is a true statement regarding the email send behavior?
A) The email will be sent to the Subscriber Key in All Subscribers
B) The email will be sent to the email address stored on the Data Extension
C) The email will be sent to the field marked as the Primary Key
D) The email will be sent to the email address stored in All Subscribers
D) The email will be sent to the email address stored in All Subscribers
A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send? (Choose 3)
A) A/B Tests B) Test Sends C) Send Previews D) Triggered Sends E) Scheduled Sends
A) A/B Tests
D) Triggered Sends
E) Scheduled Sends
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?
A) Responsive Web template
B) Media template
C) Mobile-optimized template
D) Standard template
C) Mobile-optimized template
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?
A) Email templates
B) Preference Management
C) Portfolio
D) Data Extensions
A) Email templates
A marketer wants to grow the company’s email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
A) Provide and opt-in checkbox on the mobile app registration form
B) Promote content on social channels that requests an email address
C) Search Facebook fans’ profiles for mail addresses
D) Send unsolicited requests on Twitter to sign up for email
A) Provide and opt-in checkbox on the mobile app registration form
B) Promote content on social channels that requests an email address
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
A) Create an Import Activity and execute it manually
B) Create an import Activity to use in a workflow in Automation Studio
C) Create an import using the import Wizard in the Email Application
D) Create an import using the import Wizard in Automation Studio
A) Create an Import Activity and execute it manually
B) Create an import Activity to use in a workflow in Automation Studio
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
A) Report results delivery location B) Report results file format C) Error report log location D) Date range parameters E) Error handling parameters
A) Report results delivery location
B) Report results file format
D) Date range parameters
A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)
A) Personalization strings are case sensitive
B) Personalization strings are noted by two sets of double percent symbols
C) Personalization strings can appear in the subject line or body of the email
D) When using subscriber data, the attribute or field should have a default value
E) Personalization strings are limited to profile attributes
A) Personalization strings are case sensitive
B) Personalization strings are noted by two sets of double percent symbols
D) When using subscriber data, the attribute or field should have a default value
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?
A) Data Filter
B) Subscriber Group
C) Send Log
D) Web Collect
D) Web Collect
A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?
A) AppExchange
B) Help and Training Portal
C) Help.exacttarget.com
D) Code.exacttarget.com
C) Help.exacttarget.com
A marketing associate at Northern Trail Outfitters must create an email campaign for the company’s new winter offerings. Which method could the associate use to create the email message? (Choose 2)
A) Email Send Wizard
B) User-initiated email message
C) Email templates
D) HTML Paste
C) Email templates
D) HTML Paste
A marketing associate at Northern Trail Outfitters must design an email campaign for the company’s new winter offerings. Which email design best practice would the associate implement in this campaign?
A) Limit the email text to 250 words
B) Personalize the email content
C) Segment the audience for the email
D) Use an infographic email template
B) Personalize the email content
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
A) Profile Center URL
B) Company Website URL
C) Physical Mailing Address
D) Terms and Conditions Policy
A) Profile Center URL
C) Physical Mailing Address
