SET-2

Question 1

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

A. Query Activity
B. File Transfer Activity
C Import Activity
D. Group Refresh

Answer 1

A. Query Activity

Question 2

An email marketer is writing the next send’s subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A. A/B test the effectiveness of different subjects
B. Include “RE:, “FWD:” “etc.” to get reader’s attention
C. Keep the subject text between 50 to 100 characters long
D. Include information relevant to the message in the subject line.

Answer 2

A. A/B test the effectiveness of different subjects D. Include information relevant to the message in the subject line

Question 3

3.How can AMPscript customize email messages?

A. Provide advanced content personalization
B. Insert responsive content based on the user’s viewing device.
C. Automate the template creation process.
D. Automate the flow of creating email messages.

Answer 3

A. Provide advanced content personalization

Question 4

How is Primary Key used?

A. Primary Key prevents data from being overwritten in a data extension.
B. Primary Key identifies a row or a field in a data extension as unique.
C. Primary Key is the unique value to identify a subscriber.
D. Primary Key is used when defining a Send Relationship.

Answer 4

A. Primary Key prevents data from being overwritten in a data extension

Question 5

A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A. User-initiated email
B. Playbooks
C. Query activity
D. Publication Lists

Answer 5

B. Playbooks

Question 6

A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population. Which tool addresses this scenario?

A. Profile management
B. File triggers
C. Query activities
D. Data filters.

Answer 6

C. Query activities

Question 7

A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. Now can the marketer achieve this? (Choose 2)

A. Select the update type Add Only
B. Ensure that the data extension contains a primary key
C. Select the update type Overwrite
D. Select the update type Add and Update

Answer 7

B. Ensure that the data extension contains a primary key D. Select the update type Add and Update

Question 8

A marketer uses Email Approvals. In which send process must an email have an “Approve& status prior to send? (Choose 3)

A. A/B Tests 
B. Triggered Sends 
C. Send Previews 
D. Test Sends 
E. Scheduled Sends

Answer 8

A. A/B Tests B. Triggered Sends E. Scheduled Sends

Question 9

A marketer wants to grow the company’s email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A. Search Facebook fans’ profiles for mail addresses
B. Promote content on social channels that requests an email address
C. Provide and opt-in checkbox on the mobile app registration form
D. Send unsolicited requests on Twitter to sign up for email.

Answer 9

B. Promote content on social channels that requests an email address
C. Provide and opt-in checkbox on the mobile app registration form

Question 10

A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A. Help and Training Portal
B. AppExchange
C. Code.exacttarget.com
D. Help.exacttarget.com.

Answer 10

B. AppExchange

Question 11

Northern Train Outfitters needs to ensure that “Valued Customer” appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A. Mark First_Name as the Primary Key
B. Fill in the source data with “Valued Customer” for each blank First_Name field
C. Ensure the Nullable box is not checked for the First_Name field
D. Make “Valued Customer” the Default Value for the First_Name field.

Answer 11

D. Make “Valued Customer” the Default Value for the First_Name field

Question 12

Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the “Transactional” CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

A. Send Classification
B. Send Definition
C. Delivery Profile
D. Sender Profile

Answer 12

A. Send Classification

Question 13

Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A. Offer email opt-in when customers create an account.
B. Capture email addresses through the use of browser cookies
C. Use incentives such as a discount or free shipping to encourage opt-in
D. Send emails to a purchased list with a request to opt-in

Answer 13

A. Offer email opt-in when customers create an account C. Use incentives such as a discount or free shipping to encourage opt-in

Question 14

What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

A. Require that the subscriber refer a friend
B. Send three emails on the first day after sign-up
C. Share the email program’s value proposition D. Personalize email content.

Answer 14

C. Share the email program’s value proposition

D. Personalize email content

Question 15

What is a true statement about the Master Unsubscribe? (Choose 3)

A. Subscribers can be manually unsubscribed in Subscriber Properties.
B. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
C. Subscribers can Master unsubscribe themselves via the Subscription Center.
D. Subscribers can be Master unsubscribed via an import to All Subscribers
E. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe.

Answer 15

A. Subscribers can be manually unsubscribed in Subscriber Properties
C. Subscribers can Master unsubscribe themselves via the Subscription Center
D. Subscribers can be Master unsubscribed via an import to All Subscribers

Question 16

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 24 hours
B. 30 calendar days
C. 10 business days
D. 5 business days.

Answer 16

C. 10 business days

Question 17

Which is a fundamental component of coding responsive emails?

A. CSS3 @media Queries
B. Span Tags
C. SQL Queries
D. Anchor Tags.

Answer 17

A. CSS3 @media Queries

Question 18

Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?

A. Active Audiences
B. Data Extensions
C. Lists and Data Extensions
D. Lists

Answer 18

B. Data Extensions

Question 19

Which recipient option is available with Simple Send? (Choose 2)

A. Data Extension 
B. Audience 
C. List.. 
D. Group 
E. Data Filter

Answer 19

C. List D. Group

Question 20

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

A. Filter activity
B. Segment activity
C. SQL Query activity
D. Data Extract activity

Answer 20

A. Filter activity C. SQL Query activity