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Salesforce Email Marketing Certification > SET-1 > Flashcards

SET-1 Flashcards

1
Q

A team wants to import a le with column names that do not match the felds into a data extension. What step is needed to align the :le data to the eld names in the data extension?

A. Choose the appropriate date format
B. Map the attributes in the le
C. Name the new import de: nition
D. Select the delimiting character

A

B

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2
Q

Northern Trail Out :tters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO’s most recent newsletter. Where can the marketer most easily nd this information?

A. Tracking Job Links tab > URL ID
B. Tracking Click Activity tab > Email Overlay View
C. Tracking Overviewtab > Clicks
D. Tracking Click Actiwty tab > Link View

A

B

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3
Q

When does the validation of email address occur when using a data extension?

A. Done at the time of Import
B. Done at the time of Send
C. Done when admin refreshes it
D. Done when subscriber updates pro: le in the pro: le center

A

B

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4
Q

What is a true statement about Automation Studio?

A. A work§ow is comprised of steps, and within each step are activities
B. When multiple activities are in a single step, the activities are executed one at a time
C. Activities supported in Automation studio must rst be de ned in the Email Application
D. There is a limit to the number of activities and steps that can be placed in a work§ow

A

A

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5
Q

Why should a marketer ensure that eld lengths are accurate when creating a data extension? (Choose 2)

A. To save the data extension
B. To optimize import process speed
C. To ensure data integrity
D. To determine the correct data type

A

B,C

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6
Q

A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

A. Set Data Retention in the Proper-ties of the data extension to delete records older than 30 days.
B. Use the Mass Delete Wizard to automatical y delete any records older than 30 days from the eata extension.
C. Set a reminder In the Campaign Calendar each day to manual y delete the records from the data extension.
D. Use the Import Activity in Automation Studio and select the delete records option for the speci:ed timeframe.

A

A

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7
Q

A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is dearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A. Create a data extension composed of the management team, create a User-Initiated Send De: nition, select the email, prepend “Test” to the Subject, select the data extension, and send the email.
B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
C. Create a list composed of the management team, prepend “Test” to the Subject, and use the Send Flow to send the email to the list.
D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

A

C

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8
Q

Northern Trait Out; tters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly ; le with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation con :guration should be used to achieve this?

A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

A

B

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9
Q

Which segment can be manual y refreshed under Actions? (Choose 2)

A. Random Group
B. Filtered Data Extension C. Standard Data Extension populated by a Query D. Filtered Group

A

B,D

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10
Q

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%
B. Keep SPAM complaints under .01%
C. Make unsubscribe easy and honor immediately
D. Email never mandatory for customer interaction E. Accurately identify the sender in the header information.

A

B,C,D

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11
Q

A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non technical marketer use most easily to segment and send the birthday email?

A. User-initiated email
B. Query Activity
C. Playbooks
D. Automation Studio

A

C

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12
Q

Northern Trail Out :tters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion. How can this be accomplished most eciently?

A. A series of A/B tests to determine the number of emails.
B. Automation Studio with three separate Welcome automations.
C. Journey Builder using a Random Split with three branches.
D. Journey Builder using a Decision Split with three branches.

A

A

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13
Q

A marketer is updating a data extension by manually importing a le. The marketer wants to ensure only new records are added to the data extension during the Import process. In which two ways should the data extension and import be con :gured? Choose 2 answers

A. Select the update type “Overwrite”
B. Ensure the data extension has a Primary Key
C. Select the update type “Add and Update”
D. Select the update type “Add Only”

A

B,C

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14
Q

A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A. AppExchange
B. Help and Training Portal
C. Help.exacttarget.com
D. Code.exacttarget.com

A

A

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15
Q

Northern Trail Out :tters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers. Which feature allows NTO to easily target this segment?

A. Smart Capture
B. Publication List
C. List Detective
D. Filtered Group

A

D

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16
Q

An account has a Subscriber Key enabled, and wil be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

A. Check the “Is Sendable” option
B. Set the column representing the Subscriber Key as a Primary Key
C. Set the Email address column as a Primary Key
D. Relate the Email address to the Suscriber Key

A

A,D

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17
Q

Which feature can segment on behavioral data?

A. Data Filter
B. Data Extension
C. Import Activity
D. Tracking

A

A

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18
Q

Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

A. Envelope 
B. Footer 
C. Body 
D. Landing Page 
E. Subject line
A

A,C,D

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19
Q

Select three (3) best practices for interacting with potential and active subscribers?

A. Fol ow the CAN SPAM Law 
B. Always make email opt in required 
C. Make unsubscribing easy 
D. Make unsubscribing easy, no more than 4 clicks 
E. Only use the email address offered
A

A,C,E

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20
Q

A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A. Personalization strings are case sensitive
B. Personalization strings are noted by two sets of double percent symbols
C. Personalization strings can appear in the subject line or body of the email
D. When using subscriber data, the attribute or eld should have a default value
E. Personalization strings are limited to pro: le attributes

A

A,B,D

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21
Q

A marketing team needs to narrow down a customer population of several mil ion subscribers based on eCommerce order details, and rapidly explore the data to nd appropriate segments. How can segmentation with this scenario be accomplished?

A. Data Extract Activity
B. Audience Builder
C. Drag and Drop Segmentation
D. Pro: le Attributes

A

C

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22
Q

A marketer for Northern Trail Out :tters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

A. Personalization Strings
B. Delivery Pro: les
C. AMPscript lookup
D. Sender Pro: les

A

B,C

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23
Q

What happens if you do not deal with bounce rates of 20% or greater?

A. Your ISP wil suspend your next send.
B. Your ISP reputation wil be impacted.
C. The next time you send an email the offending emails wil be dropped from the list.
D. Nothing

A

B

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24
Q

A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to con: gure the email?

A. Send Preview
B. User-Initiated
C. Test Send
D. Guided Send

A

C

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25
Q

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A. Pro; le Center URL
B. Company Website URL
C. Physical Mailing Address
D. Terms and Conditions Policy

A

D

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26
Q

Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

A. Optimize for Mobile
B. Data should always be relevant
C. Personalize email whenever possible
D. Sharing isn’t just for social networks
E. Send e-mail often to your customers F. Include your physical mailing address.

A

A, B, C, D

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27
Q

Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

A. Lists and Data Extensions
B. Active Audiences
C. Lists
D. Data Extensions

A

A

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28
Q

Northern Trail Out tters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

A. Include a “Contact Us” link in the footer.
B. Use a clear “From” name that is easily recognized.
C. Include a physical mailing address of the company. D. Use animated emojis in subject lines to draw the eye.

A

B,C

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29
Q

When the number of subscribers exceeds one mil ion records, which data model is preferred?

A. Lists
B. Data Extensions
C. Data Filters
D. Groups

A

B

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30
Q

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A. A call to action can be text or an image based button
B. A call to action should be direct and action-oriented C. A call to action below the fold performs best
D. Text buttons receive more clicks than graphics

A

C, D

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31
Q

How are the test audiences for an A/B test selected? (Choose 2)

A. The test administrator chooses which subscribers to place in each audience
B. The system automatically uses 15% of the population for each audience
C. The system randomly places target subscribers into the selected audiences
D. The test administrator selects a percentage or a :xed number of target subscribers from the total for each audience

A

C, D

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32
Q

What can you test with A/B Testing?

A. Subject lines 
B. Email Message 
C. Content areas 
D. From Name 
E. Dates and Times sent out 
F. Al of the above
A

F

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33
Q

How can AMPscript customize email messages?

A. Provide advanced content personalization
B. Insert responsive content based on the user’s viewing device.
C. Automate the §ow of creating email messages.
D. Automate the template creation process.

A

A

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34
Q

Other than an image a le must be XX MB or less in size?

A. 5MB
B 25 MB
B. 1 MB
C. 1 KB

A

C

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35
Q

Using measures, what data can a marketer use to segment an audience?

A. Geographical Data
B. First Name Attributes
C. Gender Data
D. Open Data

A

D

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36
Q

A marketing team is using the Import Activity to import a csv le into a data extension. The :le location is the system default File Location: Enhanced FTP. The import has failed and the error is “File Not Found.” Which two steps should resolve the issue? Choose 2 answers

A. Use the Import Wizard to point to rename the le on the FTP.
B. Ensure the le to be imported is in the Import Folder on the Enhanced FTP.
C. Ensure the name of the le in the Import Activity matches the le name on the FTP.
D. Change the le format from “comma separated value” to “tab delimited.”

A

A, C

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37
Q

Northern Trail Out :tters wants to use something other than an email address to identify subscribers. What functionality can be used to accommodate this?

A. Subscriber Key
B. Subscriber Attributes
C. System Preferences
D. Primary Key

A

A

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38
Q

Which one in NOT an o©ine tactic for capture email addresses?

A. Inbound Sales calls
B. Acquiring email for loyalty programs in store
C. Request email during checkout
D. Surveys at the counter
E. Acquisition associated with a receipt or ticket delivery

A

D

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39
Q

What is a purpose of marking an attribute as hidden?

A. The attribute is not available for CAN-SPAM compliance
B. The attribute is not available to store data
C. The attribute is not available to other users in the account
D. The attribute is not available to subscribers on the Pro:le Center

A

D

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40
Q 
If you have less than 50,000 subscribers your test distribution should be what percent. 
A. 15% 
B. 10% 
C. 5% 
D. 20%
A

B

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41
Q

What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)

A. Honor opt-requests promptly
B. Animated Gifs
C. Link the GIF to a video
D. Use styled alt tag and background color
E. Be aware of size of e-mail, be brief.
F. Automate your post-message

A

B, C, D, E, F

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42
Q

Which type of data can a subscriber easily update via the Pro; le Center? (Choose 2)

A. Email Address
B. Data Extension Fields
C. Order History
D. List Attributes

A

A,D

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43
Q

By clicking what tab in Exact Target wil you be able to view emails that are scheduled to be sent?

A. Email Tab
B. Pending Tab
C. Templates Tab
D. Lists tab

A

B

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44
Q

The Northern Trail Out tters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

A. Link Help Text
B. Link Conversion Tracking
C. Link Tooltip
D. link Tracking Alias

A

C

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45
Q

Which statement regarding editing an email template is true? (Choose 2)

A. Updating an email to re§ect changes made in its template can be done in the email properties

B. Changes to a template cannot be made once it is saved in the application

C. Changes to a template are automatical y inherited in emails built from that template

D. A template does not automatically affect emails created from that template

A

A, D

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46
Q

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A. Subscriber Key
B. Subscriber ID
C. Data Relationship
D. Send Relationship

A

A

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47
Q

What’s the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A. Al ows you to create custom actions for your marketing.
B. Al ows you to create Email
C. Al ows you to access you most frequent tasks quickly
D. Al ows you to view past and pending emails.

A

C

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48
Q

48 When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A. Publication List
B. Group List
C. Al subscribers List
D. None of the above

A

A, C

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49
Q

What is the number one trend being seen in the email marketing space? (Choose 2)

A. More and more people are subscribing to email marketing.
B. Redesigning email to improve click-through rates on a mobile device.
C. Between 40-60% of consumers are reading email on their smart phones.
D. People like email marketing b/c they can choose what they subscribe to.

A

B,C

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50
Q

Which variable can be tested using the A/8 testing tool? (Choose 3)

A. Email content 
B. Pre-header 
C. IP Address 
D. From Name 
E. ISP
A

A, B, D

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51
Q

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A. Subscribers who have opened an email in the past 30 days.
B. Subscribers within a 30-mile radius of a rip code.
C. Subscribers who have submitted spam complaints in the last week.
D. Subscribers who have not clicked in the past three months.

A

A, D

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52
Q

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A. An import activity can be executed manual y
B. The import activity is under Subscribers in the Email Application
C. An import activity can be used in an automation created in Automation Studio
D. The ; le for an import activity must be placed in a folder on a FTP site
E. The le for an import activity can be on a desktop computer

A

C, D, E

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53
Q

Select three true statements about Content Detective?

A. Scans subject line and email body for spam triggers B. Will remove invalid email address
C. Does not scan HTML code
D. Offers resolutions

A

A, C, D

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54
Q

A marketer wants website visitors to have the option to subscribe to speci :c publications and make updates to their pro: le. Which tool would the marketer use in this scenario?

A. Subscriber Group
B. Send Log
C. Data Filter
D. Web Collect

A

D

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55
Q

What are 2 ways to improve deliverability?

A. Buy an email list from a trusted source
B. Add your company’s name to the subject line
C. Make the From Name and Address recognizable
D. Add how they subscribed to the list at the bottom of the email

A

C, D

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56
Q

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

A. List Detective
B. Preview and test
C. Send Flow
D. Test Send

A

B

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57
Q

What is a function of the Content Detective tool?

A. It helps guarantee placement of emails into the inbox
B. It helps display content in a content box
C. It helps identify spam triggers in email content and subject lines
D. It helps track customer tra-c generated by content areas within a email

A

C

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58
Q

While testing an email with dynamic content in Content Builder, proofs of ve content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed. Which method should be used to accomplish this task?

A. Enter the email addresses to receive proofs, and then select the speci:c records from a list or data extension whose rendering should be sent.
B. Choose data extension of contacts, and then choose to send “Based on Recipient Test Data Extension.”
C. Create a Test data extension that contains the :ve content variations the two team members need to validate.
D. Enter the email addresses to receive proofs, and then choose to send “Based on Subscriber Preview ‘myTestData.”’

A

A

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59
Q

What does the validate tool check for? (Check all that apply)

A. The presence of an unsubscribe link 
B. Invalid email address 
C. A physical mailing address 
D. Correct syntax for attributes 
E. That each content area speci:ed in the dynamic content rule exists
A

A, C, D, E

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60
Q

Where can a marketer go to learn more information about using APIs? (Choose 2)

A. Help.exacttarget.com
B. The Administration tab
C. Code.exacttarget.com
D. Help and Training Portal

A

A,C

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61
Q

Northern Train Out :tters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. Business Unit Access Permissions
B. Date/Time Range fro Access
C. Shared Data Extension
D. User Roles and Permissions

A

A

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62
Q

What are the 4 steps to create dynamic content?

A. Plan 
B. Execute 
C. Preview 
D. Build Rules 
E. Create 
F. Test Send
A

A, C, D, E

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63
Q

The email marketing manager at Northern Trail Out :tters would like to build a new audience that wil combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension. How should this new audience be created?

A. Create a Filter Activity in Automation Studio to combine the two data extensions.
B. Build a Group based on a Data Filter to combine the two data extensions.
C. Export both data extensions and import into a new data extension.
D. Populate a data extension using an SQL Query Activity in Automation Studio.

A

C

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64
Q

Northern Trail Out :tters’ marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes. How can this be achieved?

A. Create an automation to begin when Information changes on a store object using a work§ow rule.
B. Create a scheduled automation to import the :le on a recurring basis with store information.
C. Create a le drop automation to import the le when placed on the speci:ed directory on the Enhanced FTP. D. Create a le drop automation to initiate when the store’s data extension is updated via import.

A

A

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65
Q

Each time Northern Trail Out: tters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should the marketing team use to achieve this?

A. Send Flow
B. Send Email Activity
C. Send Throttling
D. Triggered Send

A

D

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66
Q

The IT department at Northern Trail Out tters would like to receive email noti: cations once an automation has completed. How should the automation be con :gured?

A. Select the IT users from the Noti: cation Settings panel on the Overview page in Automation Studio.
B. Select and con :gure the Automation Studio Completion report from the Reports Catalog within the Reports application.
C. Navigate to the Automation’s Activity tab and enter a comma delimited list of IT staff in the Run Completion eld.
D. Add a Send Email Activity to the end of the Automation work§ow and con :gure it to send to a Subscriber list of IT staff.

A

C

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67
Q

The marketing team would like to refresh a :Itered data extension on a recurring basis, by using a data ; her named “Pref1-Tech” How can this process be automated?

A. Create a Filter Activity that selects the Prefl-Tech Data Filter, and then add the Filter Activity to an Automation
B. Create a Itered Data Extension Activity that selects the Prefl-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
C. Set a refresh schedule on a new Itered data extension, and select the Prefl-Tech data ;ter
D. Add the Prefl-Tech Data Filter to an Automation

A

A

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68
Q

What are three tactics for subscriber growth? (Select 3)

A. General Email Sign-up
B. Online Newsletter
C. Sign up requests speci:c to various sections of a website
D. Email capture via Facebook

A

A, C,

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69
Q

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by Spam hers to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that wil improve deliverability?

A. Spam Check
B. Validate
C. Content Detective
D. Subscriber Preview

A

C

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70
Q

What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

A. Require that the subscriber refer a friend
B. Personalize email content
C. Send three emails on the :rst day after sign-up
D. Share the email program’s value proposition

A

B, D

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71
Q

Northern Trail Out :tters sends order con rmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements. What feature should the marketer use?

A. Delivery Pro: le
B. Sender Prole
C. Send Classi: cation
D. Send De: nition

A

A

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72
Q

According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A. You must process an unsubscribe request within 20 days.
B. you must process an unsubscribe request within 10 days.
C. Your unsubscribe mechanism must be operational for at least 20 days.
D. Your unsubscribe mechanism must be operational for at least 30 days.

A

B, D

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73
Q

Northern Trail Out :tters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative’s campaign impacting deliverability on its consumer retail sends. NM has purchased a second IP address to be used for the corporate site’s email sending. What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A. Sender Pro le
B. Send Classi :cation
C. Delivery Pro: le
D. Send De nition

A

C

74
Q

A marketer for Northern Trail Out tters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A. Individually share each asset with the other business unit in Content Builder.
B. Move the content into the Shared Content folder in Content Builder.
C. Create and share a new folder for the assets in Content Builder.
D. Switch to Classic Content to move the assets into the Shared Content folder.

A

B

75
Q

Northern Trail Out :tters’ (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers

A. Add background colors that match branding.
B. Style alt text for when images do not display automatically.
C. Use custom corporate font to match NTO brand.
D. Make the email completely image based.

A

B, D

76
Q

What are the 4 ways to gain subscribers? (Choose 4)

A. Make a list of your most common touchpoint
B. Test a few different opt in techniques.
C. Use A/B Testing
D. Get Social E. Go Mobile.

A

A, B, D, E

77
Q

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A. Any Mailing Address
B. Physical Mailing Address
C. A way to Unsubscribe
D. A link to the sender’s website

A

B, C

78
Q

A new marketing manager at Northern Trail Out :tters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis. Which two characteristics of Templates would bene: t NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A. Emails can be formatted for desktop and mobile without extra coding.
B. One template can only be used for one email, maintaining brand standards.
C. HTML developers are needed to build templates, but not emails.
D. Templates provide the ability to create email messages using content blocks.

A

A, D

79
Q

Northern Trail Out :tters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the :rst email. Which Journey Builder activity should be used?

A. Engagement Split
B. Filter Activity
C. Decision Split
D. Random Split

A

A

80
Q

Northern Train Out:tters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A. Offer email opt-in when customers create an account
B. Use incentives such as a discount or free shipping to encourage opt-in
C. Capture email addresses through the use of browser cookies
D. Send emails to a purchased list with a request to opt-in

A

A, B

81
Q

Which actions are taken when a subscriber selects the “one-click unsubscribe” link at the footer of an email sent from a list?

A. The subscriber is automatical y redirected to the subscription center to unsubscribe from publications
B. The subscriber is automatical y unsubscribed from Al Subscribers at the enterprise level
C. The subscriber is automatical y unsubscribed from the business unit from which the send originated
D. The subscriber is automatical y unsubscribed from the list from which the send originated

A

D

82
Q

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year. Which activity should be used to achieve the backup automatical y?

A. Import File
B. Data Extract
C. SQL Query
D.Filter

A

B

83
Q

Which feature can be included in a content box? (Choose 3)

A. Social Forward 
B. Microsites 
C. Facebook Like 
D. Content Detective 
E. Forward to a Friend
A

A, B, E

84
Q

When importing data into marketing cloud the list detective is triggered for which of the following?

A. Data Extenstions
B. List Model
C. Email Addresses
D. Email Alias

A

B

85
Q

Northern Train Out: tters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

A. Subscriber Key
B. Subscriber Attributes
C. Primary Key
D. System Preferences

A

A

86
Q

Which action wil the Validate tool complete when initiated?

A. Ensure subscribers have not unsubscribed or are undeliverable
B. Con :rm that each content area speci:ed in the dynamic content rules exists
C. Identify phrases like “click here” or “Free!” that could be marked as spam
D. Ensure subscribers status at the time of send is Subscribed or Bounced

A

B

87
Q

What is a true statement about Subscriber Key? (Choose 3)

A. Subscriber Key allows an email address to appear multiple times in a list or Al Subscribers when populated with a value other than an email address
B. Subscriber Key is mapped to a eld in a sendable data extension when de :ning a Send Relationship
C. Subscriber Key and Primary Key are interchangeable terms
D. Subscriber Key is a unique identi: er for a subscriber, and can be populated with an email address or another unique value
E. Subscriber Key determines what update types wil be available when importing data

A

A, B, D

88
Q

Northern Train Out :tters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A. Shared Emails
B. Shared Portfolio Items
C. Shared Data Extensions
D. Shared Publication Lists

A

D

89
Q

A marketer wants to grow the company’s email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A. Provide and opt-in checkbox on the mobile app registration form
B. Promote content on social channels that requests an email address
C. Search Facebook fans’ pro:les for mail addresses
D. Send unsolicited requests on Twitter to sign up for email

A

A, B

90
Q

A marketer is using a list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute. Which tool wil produce the audience?

A. Audience Builder
B. Drag and Drop Segmentation
C. Query Activity
D. Guided Send

A

B

91
Q

To make a data extension sendable what must it contain. (Select Two)

A. Email Address
B. Primary Key
C. Subscriber Key
D. link ToolTip

A

A,C

92
Q

What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

A. Subject line recognition. 
B. Email sign up on website 
C. During inbound sales call 
D. In-store loyalty programs. 
E. Address Book Strategy
A

B, C, D

93
Q

A marketer at Northern Trail Out :tters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

A. Tel customers why they want to receive NTO emails. B. Set expectations on send frequency and schedule. C. Automatical y opt-in all new customers.
D. Ask for detailed demographic information.
E. Use explicit opt-in for any new web sign-ups.

A

C, D, E

94
Q

What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

A. Manages how subscribers receive different categories of emails.
B. List of subscribers that don’t want to receive your communications.
C. Examples are Newsletters, advertisements and alerts.
D. Are used with email messages and SMS messages. E. Are used with guided sends, user-initiated, and triggered emails.
F. an understanding of Data Extensions and Web Service API’s may be required.

A

B, E, F

95
Q

What are the 5 proven email practices to drive revenue? (Choose 5)

A. Gain Subscribers 
B. Improve Deliverability 
C. Design for Clicks 
D. Send email consumers want 
E. Drive engagement 
F. Use automation G. Adhere to the CANSPAM act.
A

A, B, C, E, F

96
Q

What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

A. Ensure all subscribers have given you permission
B. Subject line recognition
C. Address Book Strategy - add address book tool to your emails.
D. Add how the subscriber subscribed to your email
E. Identify the message as an advertisement

A

A, B, C, D

97
Q

When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

A. Lists
B. Data Extension
C. Data Views
D. Import Activity

A

A

98
Q

A marketer at Northern Trail Out :tiers sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A. A User initiated Email
B. A Simple Send Email
C. A recurring Send Schedule via Guided Send
D. A Transactional Send Class’ cation

A

C

99
Q

In order to import into an data extension using “add” or “update” command what must it contain?

A. Primary Key
B. Email address
C. Subscriber Key
D. Subscriber Last name

A

A

100
Q

When using a mobile-optimized template, what causes the mobile layout to display?

A. The speci: c device that is used to view the email
B. The screen size of the device that is used to view the email
C. A subscriber attribute that dictates a mobile layout preference
D. The email client detection tracking pixel

A

D

101
Q

Northern Trail Out :tters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. What tool is an option for this scenario?

A. Contact Builder
B. Automation Studio
C. Send Flow
D. Content Builder

A

B

102
Q

EXAM Question on templates where there are no technical resources to build responsive web techniques: Explain how to create an email using responsive web techniques, and its required to render on Mobile. (Choose 2)

A. Standard Template with Content boxes
B. Mobile Design Template with Content Boxes
C. Mobile Design template
D. HTML Paste
E. HTML Paste template with Content Boxes

A

A, E

103
Q

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

A. SQL Query activity
B. Data Extract activity
C. Filter activity
D. Segment activity

A

A, C

104
Q

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks. Which two A/B test options should be used? Choose 2 answers

A. The test administrator selects the desired audience test segment sizes.
B. The test administrator manual y selects the version to send to the remainder.
C. The system automatically sends the winning version to the remainder audience.
D. The test administrator chooses which subscribers to place in each audience.

A

A, C

105
Q

As part of a daily shipping not’: cation automation, Northern Trail Out tters needs to join data from the Shipping data extension and the Purchase data extension. What activity is designed to address this scenario?

A. SQL Query Activity
B. Filter Activity
C. Group Refresh
D. File Transfer Activity

A

A

106
Q

A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

A. Con rm that each content area speci :ed in the dynamic content rules exists.
B. Identify phrases like “click here” or “Free!” that could be marked as spam.
C. Ensure subscriber status at the time of send is Subscribed or Bounced.
D. Ensure subscribers have not unsubscribed or are undeliverable.

A

A

107
Q

A customer leverages transactional messages to send order con: rmations. What type of message is most suitable in this situation?

A. Triggered Email
B. Send Flow
C. User-Initiated Email
D. Test Send

A

A

108
Q

What is a media query and how is it used? (Choose 2)

A. a responsive layout that uses a piece of CSS3 code. B. the C553 code detects the pixel size of the screen on which that email is opened
C. defensive tactics like using HTML text rather then graphical text
D. image blocking

A

A, B

109
Q

Northern Trail Out :Hers (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA.” Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A. Include Hero_CTA1 In the ; lename for each Hero Image.
B. Add “Hero_CTAn to the Tracking Alias ; eld for each link.
C. Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”
D. Include “Hero_CTA” in the link Tooltip eld for each link.

A

A, B

110
Q

A marketing associate at Northern Trail Out :Hers must create an email campaign for the company’s new winter offerings. Which method could the associate use to create the email message? (Choose 2)

A. Email Send Wizard
B. User-initiated email message
C. Email templates
D. HTML Paste

A

C, D

111
Q

Use the Data Extension Model when (Select 4)

A. You send global messages
B. You implement triggered sends
C. You prefer a §exible subscription model
D. You use the XML API E. You use the SOAP or REST APIs

A

A, B, C, E

112
Q

Which of the following is not a valid data type of list model?

A. Numeric
B. Text
C. Decimal
D. Date

A

C

113
Q

A marketer is using list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute. What tool wil produce this audience?

A. SQL Query Activity
B. Audience Builder
C. Filters
D. Send Flow

A

C

114
Q

A marketing associate at Northern Trail Out tters must design an email campaign for the company’s new winter offerings. Which email design best practice would the associate implement in this campaign?

A. Limit the email text to 250 words
B. Personalize the email content
C. Segment the audience for the email
D. Use an infographic email template

A

B

115
Q

How is Primary Key used?

A. Primary Key is used when de: ning a Send Relationship
B. Primary Key is the unique value to identify a subscriber
C. Primary Key identi :es a row or a eld in a data extension as unique
D. Primary Key prevents data from being overwritten in a data extension

A

D

116
Q

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

A. Preferences, Value, Operator, Lists
B. Lists, Value, Operator, Images
C. Customers, Value, Operator, Content
D. Attribute, Value, Operator, Content

A

D

117
Q

Why do consumers prefer email marketing? (Choose 3)

A. Put the consumer in control
B. Consumers trust brands to respect their preferences. C. Customers can manage preferences and unsubscribes.
D. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.

A

A, B, C

118
Q

Northern Train Out tters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)

A. Pro; le Mapping
B. AMPscript
C. Dynamic Content
D. Personalization Strings

A

C, D

119
Q

A marketer wants to create an email that wil look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

A. Responsive Web template
B. Media template
C. Mobile-optimized template
D. Standard template

A

C

120
Q

A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

A. Data Filters
B. Measures
C. Groups
D. Query Activities

A

A

121
Q

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? Choose 2 answers

A. Plan for content to be used cross-channel, eliminating duplicates.
B. Create folders for each type of uploaded content.
C. Import all content up front, rather than piece by piece.
D. Optimize the way content is stored with a naming convention.

A

A, D

122
Q

When sending to data extensions what is the default publication list?

A. AI Subscriber List
B. Group List
C. Publication List
D. Al of the above

A

A

123
Q

If you don’t have the option for o©ine tactics what could you consider? (Select 3)

A. Require email to create an account on website
B. Registration with incentive on website
C. Drive online loyalty program registration requiring email address
D. Promote content via social media that does not requires email registration to access.

A

A,B

124
Q

Which data model should be used to create a Group?

A. Active Audiences
B. Data Filters
C. Lists
D. Data Extensions

A

C

125
Q

A bank wants to send a series of emails to customers who open a new savings account. The rst email is sent immediately after the account is opened to con rm the action. The second email is sent one day after the account is opened. The third email is sent :ye days after the account is opened only if the customer has not made a new deposit. The nal email is sent ten days after the account has been opened and the customer stil has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A. Use Query Activities
B. Use Drag and Drop Segmentation to create data Iters
C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data Iters, and use Filter activities
D. Use Drag and Drop Segmentation to create data Iters, and the use Filter activities

A

C, D

126
Q

Which of the following segmentation tools can be used for both lists and data extensions?

A. Data Filters
B. Query Activities
C. Groups
D. Measures

A

A

127
Q

Northern Trail Out :tters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO’s deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies wil help improve NTO’s email deliverability? Choose 3 answers

A. Authenticate email sending to distinguish it from spammers.
B. Purge old or Inactive email addresses.
C. Ensure the Spam complaint rate is between 1% and 3%.
D. Purchase lists from companies that guarantee users have opted In.
E. Encourage subscribers to add the company’s sending domain to their address books.

A

A,B,E

128
Q

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A. 5 business days
B. 30 calendar days
C. 10 business days
D. 24 hours

A

C

129
Q

Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A. Buy email lists
B. Permission is speci:c to an address even if you know others.
C. Opt-in via SMS in not Opt-in via email (And vice versa)
D. Opt-ins are brand speci:c, don’t share with other brands.
E. In store loyalty programs

A

B, C, D

130
Q

Where can a :Itered data extension by manual y refreshed? Select 2

A. Data Extension folder listing
B. Send Email wizard
C. User-initiated send de nition
D. Data Extension details page

A

A, D

131
Q

Northern Trail Out :tters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content speci :c to the company’s loyalty and non-loyalty members. How should NTO build the email?

A. Create dynamic content with a SQL Query activity.
B. Create a template-based email using dynamic content.
C. Create multiple versions of the email for loyalty and non-loyalty members.
D. Create a template and lock content In the template.

A

B

132
Q

Which tactic wil improve deliverability for a new sender?

A. Send email during the holiday season when new senders are less likely to be detected
B. Send email to a minimum of 35,000 subscribers per ISP per day
C. Send email to ISPs that have been noti:ed of the new sender
D. Send email to the most active and engaged customers

A

D

133
Q

A marketer is building a highly personalized email that is sent daily to one mil ion subscribers. The data needed for the email is located in several data extensions. What feature should the marketer use to merge the data into a single data extension to improve sending?

A. Pro; le Management
B. File Triggers
C. SQL Query Activities
D. Data Filters

A

C

134
Q

To import a data extension utilizing the add and/or update command what must it contain?

A. Primary Key
B. Secondary Key
C. Subscriber Key
D. Email Address

A

A

135
Q

An account has Subscriber Key enabled, and wil be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. Which two steps should the marketer take when creating the data extension? Choose 2 answers

A. Set the Email address column as Primary Key
B. Relate the Email Address to Subscriber Key
C. In Properties, check the Is Sendable” option
D. Set the column with Subscriber Key as Primary Key

A

A,B

136
Q

A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send? (Choose 3)

A. A/B Tests 
B. Scheduled Sends 
C. Send Previews 
D. Triggered Sends 
E. Test Sends
A

A, B, D

137
Q

What are some of the best practices to drive engagement with email marketing? (Choose 3)

A. segment your communications. 
B. integrate email marketing and CRM systems 
C. Design for Mobile 
D. A/B Testing to see what resonates. 
E. go Social
A

A, B, D

138
Q

A marketer creates a new sendable data extension, and de nes the Customer_ID eld as the eld in the Send Relationship that relates to Subscribers on Subscriber Key. What wil the send status in All Subscribers be associated with?

A. The Customer_ID eld in the Data Extension
B. The Subscriber ID in a System Data View Table
C. The Email_Address eld in the Data Extension
D. The Email Address Pro; le Attribute

A

A

139
Q

A marketing team is creating a new data extension. The data extension con :guration is very similar to a data extension that is already In use. What creation method should the team use to create the new data extension?

A. Create from Template
B. Create from New
C. Create from a Filtered Data Extension
D. Create from Existing

A

D

140
Q

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

A. Subscribers who click on a sped :c link
B. Performance data on the Overview tab
C. Number of clicks from mobile devices
D. Images showing how the email rendered on different devices

A

B, C

141
Q

A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients wil receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key eld in both data extensions. Which tool can be used to segment the data? (Choose 2)

A. Drag & Drop Segmentation
B. Data Extract Activity
C. Send De nition
D. Query Activity

A

A, D

142
Q

Which feature can a marketer use to individualize content in an email? (Choose 3)

A. Specialized content 
B. Audience Segmentation 
C. Predictive content 
D. Personalization string 
E. Dynamic content
A

B, D, E

143
Q

What does Exact Target do to help protect your data when you log in? Choose 2

A. Authenticate your browser
B. Enter your username and password
C. Click Send Activation Email button
D. You must choose a long password with multiple characters.

A

A, C

144
Q

Northern Train Out :tters wants the From Name on the monthly Newsletter to come from a speci:c User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

A. Sender Pro le
B. Content information
C. Can-SPAM class’ cation
D. Delivery Pro: le

A

A

145
Q

When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members’ open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

A. Mark the “Is Testable” checkbox
B. Mark the “Is Sendable” checkbox
C. De: ne the Send Relationship by email address
D. Set the Email Address as the Primary Key

A

A, B

146
Q

When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Toots? (Choose 2)

A. Email Open Tracking
B. Stored Content Boxes
C. Link tooltips
D. Physical Mailing address

A

A, C

147
Q

EXAM Question: Describe Global legal compliance guidelines. CAN-SPAM (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)

A. Accurately identify the sender in header info.
B. Use a subject line that accurately represents the email.
C. ID message as advertisement unless you have opt-in from subscriber
D. Include your Physical mailing address
E. Provide a mechanism to opt-out.
F. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
G. Honor Opt-out within 5 days and unsubscribe must be operational inde nitely.
H. CAN-SPAM can be ignored.

A

A, B, C, D, E, F

148
Q

A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A. In Personalization strings 
B. Dynamic content 
C. Audience segmentation 
D. In Einstein content 
E. Specialized content
A

A, B, E

149
Q

Which is a fundamental component of coding responsive emails?

A. CSS3 @media Queries
B. Span Tags
C. SQL Queries
D. Anchor Tags

A

A

150
Q

An email marketer is writing the next send’s subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A. A/B test the effectiveness of different subjects
B. Include information relevant to the message in the subject line
C. Include “RE:, “FWD:” “etc.” to get reader’s attention D. Keep the subject text between 50 to 100 characters long

A

A, B

151
Q

Northern Train Out: tters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these :elds?

A. Make the First Name and Last name columns Primary Keys
B. Ensure the Nullable property is unchecked for the First Name and Last Name columns
C. Check the Nullable property for the First Name and Last Name columns
D. Set up a default value for the column

A

A

152
Q

A marketer at Northern Trail Out tters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A. Refresh the data :her
B. Add to Data Extension
C. Send the email via Triggered Send
D. Add a new subscriber to a list

A

B, C

153
Q

Which send process can use Sender Pro les? (Choose 3)

A. Simple Automated Sends 
B. Guided Sends 
C. User-Initiated Sends 
D. Test Sends 
E. Triggered Sends
A

A, B, E

154
Q

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
B. Con :gure Web Collect to return an error message for any email address that does not conform to standard conventions
C. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
D. Create a double opt-in campaign that requires subscribers to con: rm their email address by clicking a link in an email they receive after subscribing via Web Collect

A

D

155
Q

The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple :les each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

A. Automation Studio
B. Playbooks
C. Data Extract Activity
D. Filter Activity

A

C

156
Q

Northern Trail Out :tters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don’t receive the same email twice?

A. Exclusion Script
B. Suppression list
C. Domain Exclusion List
D. Exclusion List

A

D

157
Q

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Pro: le Center. How can this be accomplished? (Choose 2)

A. Select the data type as Text
B. Set a custom maximum length of six
C. Create restricted values
D. Select the attribute as required

A

C, D

158
Q

A subscriber unsubscribes upon receiving an email from Northern Trail Out :tters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Pro: le Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.

Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe? Choose 2 answers

A. Subscriber can choose to resubscrlbe to the list used for the send.
B. Subscriber can choose to be unsubscribed from all NTO publications.
C. Subscriber can choose which publications to unsubscribe from.
D. Subscriber can choose to be removed from the data extension.

A

B,C

159
Q

When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?

A. Customer’s :rst and last name
B. Incentive Program
C. Catchy subject line
D. Add your company’s name.

A

D

160
Q

Northern Train Out :tters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A. Triggered Emails
B. Automation Studio
C. Guided Send
D. Playbooks

A

D

161
Q

A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to precon:gure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

A. Send Email
B. Guided Send
C. Send Preview
D. Test Send

A

B

162
Q

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A. they are like Suppression lists; list of subscribers that don’t want to receive your communications.
B. subscribers who have a status (active, bounced, held, unsubscribed)
C. May be subscribers who want to continue receiving messages.
D. You select an Exclusion List at the time of send

A

B, C, D

163
Q

A marketer is designing email for mobile devices. Which three design best practices would the marketer use? Choose 3 answers

A. Stack the content in a single column.
B. Keep copy simple and direct.
C. Use image-based text for hero graphics.
D. Cut content to make the message :t above the fold. E. Design with the most important content at the top.

A

A, B, E

164
Q

Northern Train Out tters sends email order con: rmations to customers who have made online purchases. These emails must follow the “Transactional” CAN-SPAM class’ cation requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classi :cation?

A. Send Classi :cation
B. Send De: nition
C. Delivery Pro: le
D. Sender Pro: le

A

A

165
Q

How can a subscriber update their pro: le attributes?

A. By calling customer service
B. By accessing the pro; le center
C. By emailing their sales representative
D. By unsubscribing from a list

A

B

166
Q

A marketer wants to run an Account Send Summary report. Which option can be con:gured when running this report? (Choose 3)

A. Report results delivery location 
B. Report results :le format 
C. Error report log location 
D. Date range parameters 
E. Error handling parameters
A

A, D, E

167
Q

Northern Train Out :tters needs to ensure that “Valued Customer” appears if no data exists in that :el(‘ for a subscriber when using a personalization string to display the First_Name :eld in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A. Ensure the Nullable box is not checked for the First_Name eld
B. Fil in the source data with “Valued Customer” for each blank First_Name eld
C. Mark First_Name as the Primary Key
D. Make “Valued Customer” the Default Value for the First_Name eld

A

D

168
Q

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status?

A. Import unsubscribes into a data extension, then update status with a query.
B. Create an automation triggered on unsubscribes from the other system.
C. Create a suppression work§ow for the unsubscribed accounts.
D. Import unsubscribes with the appropriate status into All Subscribers.

A

A

169
Q

Northern Trail Out :tters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. How can access to the Master Customer table be restricted?

A. Shared Data Extension Permissions
B. Date/Time Range for Access
C. Data Extension Sharing Rules
D. Manage Data Extension Policies

A

C

170
Q

Northern Trail Out :tters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answers

A. Send generic content to appeal to all audiences.
B. Send multiple emails a day to keep the brand top of mind.
C. Set cadence expectations up front with subscribers. D. Use subscriber data to dynamical y populate email content.

A

A, D

171
Q

If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A. 15%
B. 10%
C. 5%
D. 20%

A

C

172
Q

What are the key ways to improve email deliverability in email marketing? (Choose 4)

A. Use double Opt-in to avoid getting blacklisted.
B. Maintain a consistent “From Name”
C. Double Check your Subject Line, don’t include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
D. Consider Subscriber engagement….send only to most engaged subscribers.
E. Email sign-up on website.
F. Use email templates

A

A, B, C, D

173
Q

A marketer needs to import a text :le and does not have access to the account’s Enhanced FTP site. What is the recommended way to import the data?

A. Data Extract Activity Interaction
B. Import Subscriber Wizard
C. Import Activity Interaction
D. Manual Data Filter Refresh

A

B

174
Q

Which combination of audiences can be selected in the recipient section for a speci:c Send?

A. Lists and Audiences
B. Contacts or Audiences
C. Lists or Data Extensions
D. Lists and Data Extensions

A

C

175
Q

A marketer is importing a le using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A. Ensure that the data extension contains a primary key
B. Select the update type Add and Update
C. Select the update type Overwrite
D. Select the update type Add Only

A

A, B

176
Q

Northern Trail Out :tters (NTO) has created a new onboarding series for customers who have purchased its :tness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In this scenario, what best practice was achieved?

A. Opting customers in automatically
B. Personalized recommendations
C. Sending multiple emails in one day
O. Preventing customers from opting out

A

B

177
Q

A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they wil receive a monthly newsletter, weekly promotions, and a birthday email.

What is the optimal way to manage unsubscribes by communication type?

A. Create a Boolean eld for each communication type in the data extension and update the Pro:le Center.
B. Create suppression lists for each communication type, and associate the suppression list on the send de: nition.
C. Create separate data extensions for each communication type and customize the subscription page.
D. Create publication lists for each communication type, and associate the publication list on the send de: nition.

A

B

178
Q

Approximately 50% of Northern Trail Out :tters’ (NTO) subscribers open emails on their mobile devices, while the remaining S0% of subscribers open their emails on their desktop. The Chief Marketing 0 .cer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a signi: cant amount of time developing for each environment. What is the recommended design approach?

A. Mobile-aware Design
B. Desktop-centric Design
C. Responsive Design
D. Static Design

A

A

179
Q

What 3 options are available to create a template in the marketing cloud? (Choose 3)

A. Content Builder
B. Template Editor
C. Paste HTML
D. Mobile Template Editor

A

A, B, C

180
Q

Northern Trail Out tters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions. Which three considerations did the consultant take into account when recommending a data extension-based model over Lists? Choose 3 answers

A. NTO needs §exible data storage.
B. NTO wil be using Journey Builder.
C. NTO is storing product and store data.

A

B

Salesforce Email Marketing Certification (4 decks)

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