SET - 3 Flashcards
A customer would like to store purchase data, such as $9.99, and segment using this data. Which data model would you recommend?
Data Extension
Data Extract
Use this activity to create a file of information for you to use outside of the application.
Filter
Use this activity to apply the logic of a data filter you select to create a group or data extension containing records that meet the data filter criteria. Provide a name, external key, and description to identify and describe the activity.
Fire Event
Use this activity to signal that new contacts were added to an Event Data Source in Journey Builder. When contacts are added to the associated data extension, the Fire Event Activity alerts the Marketing Cloud system that new data is present The newly-added data is then injected into all Interactions whose Entry Events are configured to detect changes in this data source.
How can a subscriber update their profile attributes?
A. By calling customer service
B. By accessing the profile center
C. By emailing their sales representative
D. By unsubscribing from a list
B. By accessing the profile center
How long should you wait for your A/B test to complete?
24 hours
If you don’t have the option for offline tactics what could you consider? (Select 3)
A. Require email to create an account on website
B. Registration with incentive on website
C. Drive online loyalty program registration requiring email address
D. Promote content via social media that does not requires email registration to access
A. Require email to create an account on website
B. Registration with incentive on website
C. Drive online loyalty program registration requiring email address
Option D would be correct if it read - D. Promote content via social media that requires email registration to access
If you have less than 50,000 subscribers your test distribution should be what percent.
A. 15%
B. 10%
C. 5%
D. 20%
B. 10%
9.If you have more than 50,000 subscribers your test distribution should be what percent per condition?
A. 15%
B. 10%
C. 5%
D. 20%
C. 5%
Import File
Use this activity to use the information from an outside file to update a subscriber list or data extension. You provide information that the activity uses each time it runs, which gives the specifics of the file to import and the import activity’s behavior while running.
List 3 unsubscription methods?
A. One-Click Unsubscribe
B. Survey
C. Reply Email
D. Subscription Center
A. One-Click Unsubscribe
C. Reply Email
D. Subscription Center
A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?
A. Data Filters
B. Measures
C. Groups
D. Query Activities
A. Data Filters
A marketing associate wants to ensure that an email will be delivered to a subscriber& inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by Spam filters?
A. Content detective
B. Link detective
C. Email Validation
D. Send Preview
A. Content Detective
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
A Link Help Text
B. Link Conversion Tracking
C. Link Tooltip
E. Link Tracking Alias
C. Link Tooltip
0ther than an image a file must be XX MB or less in size?
A. SMB
B 25 MB
C.1 MB
D. 1 KB
C.1 MB
Refresh Group
Use this activity to reapply the rules in a group definition to create a subset of subscribers in a list. Before you can use a group refresh activity, you must create a group definition.
Report Definition
Use this activity to define the parameters for running a report once to be used every time the report is run using the activity. You can create a report activity to run every standard report available in the application, as well as custom reports in your account.
Select three (3) best practices for interacting with potential and active subscribers?
A. Follow the CAN SPAM Law
B. Always make email opt in required
C. Make unsubscribing easy
D. Make unsubscribing easy, no more than 4 clicks E. Only use the email address offered
A. Follow the CAN SPAM Law
C. Make unsubscribing easy
E. Only use the email address offered
Select three true statements about Content Detective?
A. Scans subject line and email body for spam triggers B. Will remove invalid email address
C. Does not scan HTML code
D. Offers resolutions
A. Scans subject line and email body for spam triggers
C. Does not scan HTML code
D. Offers resolutions
Send Email
Use this activity to initiate an email message. You can send the email in an automation alone, or put it in sequence with other activities and schedule it for a particular date and time.
Send Salesforce Email
Use this activity to automate and schedule email sends from the Marketing Cloud Email Application to Salesforce reports or campaigns
SQL Query
Use this activity to retrieve data extension or data view information that matches your criteria and include that information in a data extension. You use SQL to create the query you use in the query activity. You provide name, external key, and description to identify and describe the activity.