Session 6 - Mobile technology

Question 1

Mobile phones (some facts)

Answer 1

More thatn 1/4 of the world population

More than TVs + computers

Question 2

What is so special about mobile phones?

Answer 2

• Highly personal
• Always with us
• 1st thing checking when waking up
• Last thing before going to bed
• Within arm’s reach
• Always connected
• Fun
• Addictive

Question 3

Functions

Answer 3

• Communication
• Information
• Transaction
• Entertainment

Question 4

Industry

Answer 4

• Changing very fast
• Many types of mobile phones
• 2007: iPhone, change la donne, nouvelle ère des smartphones
• Donc better internet access

Question 5

Technology

Answer 5

• Mobile internet
  
  • 2008: better apps access
• Mobile platforms: guerre des marques
• Mobile apps development: guerre des apps

Question 6

New mobile tech trends

Answer 6

• Location-based services
• Mobile context (ex: siri, saga)
• Augmented reality (ex: layar)
• Proximity interactions (ex: payer avec son natel)