Session 4 9/17 Ethics and Corporate Social Responsibility

Question 1

Marketing ethics and social

responsibility Define

Answer 1

 Social responsibility is the obligation of an
organization to maximize its positive
impact and minimize its negative impact
on society
 Ethical decisions are usually socially
responsible and vice versa

Question 2

Strategies for dealing with

social responsibility issues

Answer 2

RADP
1. Reaction strategy
        Deny or ignore responsibility
2. Accommodation strategy
        Giving in to pressure
3. Defense strategy
        Put up a fight with law/PR but giving in where
necessary
4. Proactive strategy
        Taking on responsibility without pressure

Question 3

Unethical behavior in 4P’s Examples

Answer 3

Promotion- ads with naked women
Product- ex. how much is too much? OBL toilet paper “wipe out terrorism”
Place- ex. bread is in back of store to get people to go through all products